®
PUBLISHER Ginnie Roeglin
EDITOR David W. Fuller 425-313-8510dfuller@costco.com
MANAGING EDITOR Anita Thompson 425-313-6442
athompson@costco.com
ASSOCIATE EDITORS
Tim Talevich, Seattle 425-313-6759
ttalevich@costco.com
Lorelle Gilpin, Ottawa 613-221-2009 Lorelle. Gilpin@costco.com
Sue Knowles, London 011-44-1923-213113 sknowles@costco. co.uk
Sung-won Hwang, Seoul 82-2-2630-2606swhwang@costcokr.com
SENIOR EDITOR T. Foster Jones Tod. Jones@costco.com
ONLINE EDITOR David Wight David. Wight@costco.com
REPORTERS
Will Fifieldwfifield@costco.com
Stephanie E. Ponder
sponder@costco.com
Mark E. Stroder
mstroder@costco.com
EDITORIAL ASSISTANT
Dorothy Strakele 425-313-6899
connection@costco.com
COPY EDITOR Miriam Bulmer
CONTRIBUTORS
Wally Amos, Brian Basset, Maryam Henein,
David Horowitz, Lisa Alcalay Klug, Suze Orman,
J. Rentilly, Valerie Ryan, Pat Volchok
ART DIRECTOR Doris Wintersdwinters@costco.com
ASSOCIATE ART DIRECTOR
Lory Williamslwilliams@costco.com
GRAPHIC DESIGNERS
Ken Broman, Bill Carlson, Susan Detlor, Chris Rusnak,
David Schneider, Dawna Tessier
PRODUCTION MANAGER Pam Sather
psather@costco.com
ASSISTAN T PRODUCTION MANAGER
Antolin Matsuda
amatsuda@costco.com
PRODUCTION SUPERVISOR, OTTAWA
Elaine Emond Elaine. Emond@costco.com
COLOR TECHNICIAN MaryAnne Robbersmrobbers@costco.com
ADVERTISING MANAGER
Jane Klein Shucklin 425-313-8277
jshucklin@costco.com
ASSISTANT ADVERTISING MANAGER
Kathi Tipper-Holgersen 425-313-6581
ktipper@costco.com
ADVERTISING COORDINATORS
Deborah Lipman, London 011-44-1923-830481
dlipman@costco.co.uk
Isabel Levasseur, Ottawa 613-221-2394
Isabel. Levasseur@costco.com
Steve Trump, Seattle 425-313-6969
strump@costco.com
ADVERTISING / PROMOTION COPYWRITER
Bill Urlevich
BUSINESS MANAGER Janet Burgess
CIRCULATION MANAGER Rossie Cruz 425-313-6715
rcruz@costco.com
ADMINISTRATIVE ASSISTAN T
D. Ted Harris 425-313-2937
dtharris@costco.com
COSTCO WHOLESALE
P.O. Box 34088, Seattle, WA 98124-1088
999 Lake Drive, Issaquah, Washington 98027
Fax: 425-313-6718
E-mail:connection@costco.com
For information on warehouse hours and more:
1-800-774-2678 costco.com
The Costco Connection is published by Costco Wholesale. All
facts, opinions and statements appearing within this publication
are those of the writers and editors themselves, and are in no
way to be construed as statements, positions or endorsements
by Costco Wholesale or its officers. Publishing offices are located
at 999 Lake Drive, Issaquah, WA 98027. Information in The
Costco Connection is gathered from sources considered to be
reliable, but the accuracy of all information cannot be guaranteed. Copyright © 2006 Costco Wholesale. Products advertised
may not be available at all locations at time of publication.
If your home needs a little indoor spring cleaning or
remodeling, you’ll want to check out Pat Volchok’s Buying Ginnie Roeglin is Senior Vice
Smart article about Costco’s Special Order program on page President, E-Commerce and
54. At our Special Order kiosks in the warehouses, you’ll find Publishing, and Publisher of
many home improvement products and services, such as The Costco Connection.
custom granite countertops, California Closets home organization, carpeting, window fashions and more. We’ll even send designers and samples to
your home at no charge or obligation. You’ll find additional information on all of our
products and services in the Special Order kiosks in each warehouse.
from the publisher’s desk
Ginnie Roeglin
MANY OF OUR MEMBERS in warmer states begin to
move outdoors again this month. In this issue, we’ll help
you get your lawn, garden and patio ready to enjoy the
great outdoors with our special section on outdoor living,
beginning on page 26.
In need of a vacation this spring? Whether you are going away for spring break with
your kids or looking for something a bit more extravagant, Costco Travel will help you find
the perfect destination at great savings. Costco Travel has negotiated vacation packages at
top-notch resorts in Hawaii, Mexico, the Caribbean, Europe, Australia and more.
We also have a wide selection of cruises, including our new Kirkland Signature™ cruises,
described on page 43. Like our private-label products bearing the same name, our Kirkland
Signature cruises and land packages have our stamp of approval for top quality at an outstanding price. This November, you can even set sail on a once-in-a-lifetime trip from
Singapore to Sydney with our own Pat Volchok.
This month, we also wrap up our Wallet of Savings coupon program with special savings
on patio awnings, flat-screen televisions, computers and printers, digital cameras and camcorders, gas grills, phones and GPS systems, and other products and services for your home
and business. Enjoy the great outdoors this spring with Costco! C
IT’S ALWAYS A BIT of a shock when you find yourself
falling prey to a prejudice that you thought only affected
other people. I am going to admit to this happening
with me in regard to this month’s cover subject, Internet
innovator Craig Newmark. You see, I’ve never believed
that a cover subject has to have the conventional good
from the editor’s desk
David W. Fuller
David W. Fuller is Assistant looks that so many magazines seem to define so nar-
Vice President, Publishing, and rowly. Don’t you feel like you’ve seen most magazine
Editor of The Costco Connection. cover girls or cover guys over and over and over again?
I’ve always preferred to broaden this narrow view.
Then along came the photos of Craig Newmark. Each one mocked up for the cover
left me with the same visual impression, summed up in an adjective applied to him
recently by New York magazine: “schlumpy.” I immediately realized I had set up a bit of a
moral dilemma for myself. So, he may look a little schlumpy to some. Does this really
disqualify him from appearing on the cover?
Now, a quick jump inside this month’s issue to the ad on page 9, with the headline
“She thinks she’s ugly. Let’s help her see the truth.” It’s an early entry in a worldwide
repositioning that the Dove brand is launching called “Campaign for Real Beauty.”
Based on the premise that “all girls deserve to see how beautiful they really are,” the
program is “committed to raising self-esteem in girls everywhere.” In today’s world, I
am sure there are plenty of readers who quickly will point out that the campaign also
is based on the premise that Dove can sell more soap by broadening its audience.
Without going down that path, I believe Dove should be commended for bringing
to the fore this subject that is so easy to pay lip service to.
How easy it is for us to say that one’s “real beauty” is on the inside. Or that what
people look like doesn’t matter; what matters is what they do and how they do it.
How difficult it is for us actually to support that real beauty with the products we
manufacture and promote. Or to portray that person, regardless of their looks, on the
cover of a magazine. For showing us a better way, my thanks to Dove, and to Craig. C
