Costco Optical outscored the
competition in the J.D. Powers 2005
customer-satisfaction study. Costco’s
highest scores were in the price and
eyewear-variety categories.
scored highest in the categories of cost and
variety of eyewear. The study also noted that
Costco has a high proportion of customers
who indicated they will repurchase and recommend eyeglasses and contact lenses from a
Costco Optical Center.
“This win is a testimony to our ability to
provide high-quality products at affordable
prices,” says Art Salas, assistant vice president
of Costco Optical. “With designer frames like
Eye on Burberry, D&G, Armani, Polo, Ralph Lauren
and Escada, we continue to wow members with
our selection.”
In addition to product variety, Costco has
satisfaction made employee training a top priority. Nearly
80 percent of all Costco Optical sales staff are
licensed on the state or national level to dispense eyewear.
COSTCO OPTICAL recently received kudos tomers. Key factors evaluated were cost, store “We have the best people in the industry,”
from J.D. Power and Associates for ranking environment, eye exam, doctor office envi- notes Art, “which is due in large part to our
highest in a 2005 customer-satisfaction study ronment, eyewear variety and overall pur- focus on education. We recognize how
among 13 large eye-care retailers. chase experience. important it is to provide professional ser-
The National Retail Vision Satisfaction Costco Optical earned a higher total score vices from a professional staff.”
StudySM tallied responses from 2,861 cus- than the other retailers in the study, and clearly —David Wight
ShareBuilder Online Investing
COSTCO MEMBERS
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