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16. Costco can help you enjoy your holiday celebration,
starting with eggs to boil, sweets to fill your Easter baskets,
fresh berries, pastries and ready-made quiches for brunch—
and our own Kirkland Signature™ spiral-sliced ham or a
stunning leg of lamb and fresh asparagus for your dinner.
If you’ve never cooked lamb, we’ve included several simple Ginnie Roeglin is Senior Vice
recipes for this delicious type of meat, starting on page 27. President, E-Commerce and
Spring also marks the beginning of the wedding season. Publishing, and Publisher of
If you are planning a wedding, you’ll want to read “Wedding The Costco Connection.
by Costco” on page 58 to learn how to save a bundle on a
stylish wedding. If you’re thinking about popping the question, you’ll want to first visit
our jewelry counter or costco.com for great savings on a top-quality diamond ring. As
recently featured on national news shows, Costco diamonds are comparable in quality
to the diamonds sold by a renowned jewelry retailer, but at roughly half of the price.
from the publisher’s desk
THIS MONTH, many of you will celebrate Easter on April
Is a little blue box really worth thousands of dollars?
You’ll also find invitations, flowers and honeymoon trips at Costco and on costco.com.
I personally recommend costco.com’s wedding floral collection. Coming straight from the
growers, these gorgeous bridal and bridesmaid bouquets, boutonnieres and corsages stay
fresh long after the wedding and are available at a tremendous savings.
Speaking of flowers, it’s not too early to be thinking about Mother’s Day on May 14.
If your mom lives in another area, you may want to check out our beautiful Mother’s Day
bouquet in a vase (page 55), which we will deliver directly to your mom’s door. Be sure to
order by May 8 for delivery by Mother’s Day.
Last but not least is a new product that we are especially proud of—Kirkland Signature
Fair Trade Coffee roasted by Starbucks. Fair Trade guarantees that growers receive a fair price
for their top-quality coffee beans, higher than the market dictates based simply upon supply
and demand. As Costco foods vice president Gary Kotzen explains in the article on page 31,
we believe that farmers as well as our members will benefit from our commitment to pay a
fair price for sound agricultural practices and high-quality coffee. We hope you agree.
Happy Easter from all of us at Costco! C
ANALOGIES USED IN business always fascinate me.
from the editor’s desk
David W. Fuller
There are the sports analogies: “We’re all on the same
team.” “Let’s take that ball and run it into the end zone!”
There are the military analogies: “We run a tight
ship here.” “As the frontline troops, you are the ones
who will win this war.”
David W. Fuller is Assistant And then, perhaps most popular of all, there are
Vice President, Publishing, and the “big happy family” analogies, which, thankfully,
Editor of The Costco Connection. usually stop at the basic statement: “We’re all one big
happy family here.”
Likening a business to a family always seems odd to me. Yes, there often is a paternal-istic hierarchy involved. Yes, everyone has to try to get along with their office “brothers
and sisters” on a day-in, day-out basis and, yes, we have meals together once in a while.
But the points of dissimilarity between a business and a family seem far more substantive. One of the biggest of these differences is the issue of choice: We are seldom
bound to a business by anything other than our own choice. Few of us are able to
choose our families. The complexities brought on by this combination of genetics and
the workplace are daunting.
Imagine how much more difficult it must be to juggle your responsibilities to your
brothers and sisters when they are also your fellow employees. How do you face up to
having to fire an underperforming employee if he’s your nephew? Where do you draw
the lines between financial and filial requirements?
Our cover story, “A family affair” (page 18), looks at Costco members who have
family businesses and who deal with issues such as these on a daily basis. These people,
and all of you who operate family businesses, are to be commended for the extra effort
it takes to blend these two worlds. No need for analogies in your case. C