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Following are four Kirkland Signature
features from our print archives, and
links to three more in the Online archives.
Soap for a silky you
WASHING WITH SOAP can sometim es feel
like a consultation with Father Time. If your
skin feels dry, scaly and rough, you may feel
the clock is ticking a little too fast. But smooth,
silky skin can make you feel the stopwatch is
only inching forward.
FRANCE FREENAN
Kirkland Signature™ Moisturizing Beauty
Bar may help you turn back the hands of time
and achieve healthy, youthful-looking skin.
“A good bar soap will get you clean. An
exceptional bar soap will clean and promote
healthy skin,” says Costco buyer Scott remove all the oil, grit, cosmetics and environ- luxury soaps—are superior soap-making
McCarron. “This bar is effective for all skin mental debris that accumulate daily on your ingredients. Typically not found in most
types, including normal to oily, normal to dry skin. If you want your skin to look smooth national brands, they blend to provide a gen-and mildly sensitive skin types.” and healthy, you need to trap as much mois- tle, nondetergent bar soap.
The Kirkland Signature Moisturizing ture as possible on the surface of your skin. “It’s important to understand that pure
Beauty Bar—which is made with 100 percent In addition to the nurturing attributes of vegetable-oil soaps are extraordinary in qual-purevegetableoils—removesdirt,butitdoesn’t vegetable oils, more than 25 percent of the ity,” Scott explains. “The Kirkland Signature
remove moisture in the manner of typical bar ingredients in the Kirkland Signature Moisturizing Beauty Bar is made with a rich
soaps. “With our beauty bar, skin becomes Moisturizing Beauty Bar provide conditioning. blend of palm and coconut oils, very com-clean and supple,” Scott says.“There’s nothing Palm and coconut oils, as well as glyc- mon in luxury soap brands and noticeably
nicer than soft, well-nourished skin.” erin—a powerful and effective ingredient absent in commercial detergent bars.”
Whatever your skin type, the goal is to often found in skin treatments and high-end —Mark E. Stroder
Grape minds “To be honest, we were in shock with the
whole concept,” admits Mark Tilley, director of
think alike sales at Newman’s Own. “If you look at Costco’s
incredible sales figures from warehouse to warehouse, each one of their 48-by-40-inch pallet
spaces is some of the most desired retail real
The proposal was so unexpected, so gen- estate in the country. And for Costco to say that
erous, it seemed too good to be true. they were willing to use one of those valued
Representatives from Newman’s Own spaces for one of our products was really an
initially may have thought they were being overwhelming commitment.”
hustled, “Fast” Eddie Felson style. Tim acknowledges he’d been following the
“They were in shock when we first told progress of Newman’s Own products for years.
them about our idea to co-brand a product He was particularly impressed that the company
together, with all of our after-tax proceeds going has never wavered on its dedication to quality
to charity,” explains Tim Rose, Costco’s senior and an unselfish commitment to donate all of
vice president of foods and sundries. “They its after-tax profits to worthy causes, especially
couldn’t believe we’d be willing to do something those involving children. “It tells a lot about
like this.” [Newman’s] leadership,” he says. “He hasn’t
It was an offer they couldn’t refuse. This pulled back from his original business plan. He
Hollywood-like beginning led to the creation of has set an incredible example for others who are
Kirkland Signature–Newman’s Own Grape Juice. in his position in business. We just wanted to do
Here’s the real-life plot: Costco and New- Purple passion: All profits from the sale of whatever we could to help Newman’s Own gen-man’s Own split all monies earned from the sale Kirkland Signature–Newman’s Own Grape erate additional sales.”
of the co-branded grape juice 50-50. Costco Juice are donated to charities. Both parties agree that this is one partnership
then donates 100 percent of its gross profits that will continue to reap very special rewards.
from the sale of the grape juice to the Children’s Newman’s Own donates its portion of the grape “It’s all about giving back to the community,”
Miracle Network, a nonprofit organization dedi- juice sales to any of 30 charities, including Paul Tim explains. “Nothing makes us happier than
cated to helping kids by raising funds for chil- Newman’s personal favorite, The Hole In The sending checks out to children’s hospitals. It just
dren’s hospitals across North America. Wall Camps. tickles us pink.”—MS
IRIDIO PHOTOGRAPHY
The Costco Connection • JULY 2006
ARTICLE FEEDBACK
