PAUL & SARAH EDWARDS: LIFESTYLES FOR THE MILLENNIUM
Paul & Sarah
Edwards are pioneers
in the home-business
field. They can be
reached on the Web
”I LIVE IN A SMALL CITY where there isn’t
enough business for me locally, but competition
on the Internet is such that I can’t live on what I
earn from international jobs,” one of our readers
explained. This is a dilemma we hear often these
days. The global village is here, with newfound
opportunities as well as a new set of challenges.
We believe the flexibility of having an independent career can be an advantage in riding the
waves of a changing marketplace.
Often that means having one foot solidly in
your local community and the other in the
broader world of national and international commerce. Recast your businesses so that you can
tap the vast cyber-world with a specialized niche
offering, while providing basic services or products to your own community.
If you are creating Web sites, for example, it’s
important to find a specialized industry you can
serve that requires a high level of personal communication and understanding based on your
experience. Such a specialty can attract clients
from anywhere who are willing to pay well.
Then, within your community, you can be
more generalized, serving clients and customers
in a broader range of industries, from a local
writer to a local dry cleaner, who appreciate the
hands-on person-to-person touch of working
with someone face-to-face.
Sometimes a novel niche can thrive both on
the Internet and regionally, such as Nancy
Coonridge’s free-range goat cheese with locally
grown spices from the wilds of New Mexico. You
can also repackage what you offer to suit local
needs so it will serve a broader national or international marketplace, like Michelle Dunn, who
operated a local collection business in Plymouth,
New Hampshire, and then wrote an e-book and
developed a member-based Web site,
www.credit-and-collections.com, as a resource
for others in her profession.
In other words, today’s economy can reward
those who think both large and small. C
WITH THE ECONOMY
shifting in the face of worldwide competition from glob-alization, automation and
higher energy costs, have
you started a business or
changed an existing one to
respond to these challenges?
For example, have you
found ways to localize your
business to differentiate it
from global competition? Or
have you started an energy-related business?
If so, The Connection
and Paul and Sarah Edwards
would like to hear about
what you’ve done and the
challenges you experienced.
Your story may be featured
in an upcoming book by the
Edwardses and in a future
For full details, see
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