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The buying team also looks for pieces
that have a contemporary feel but won’t
look dated next season or even next year.
The goal, she says, is to bring in
clothing pieces that most members will
be able to buy as staple items to update or
add flair to their current wardrobe.
—Stephanie E. Ponder
IF YOUR OPTOMETRIST just told that you
need reading glasses, you are not alone.
According to the Sunglass Association of
America, U.S. consumers purchased almost 35
million pairs of reading glasses last year. While
this statistic may be comforting in some small
way, it could leave you wondering what you’re
going to look like wearing a pair of
drugstore specials. Costco buyer Kristin
Ashton thought about this, too.
“We have totally revamped our
reading-glasses program,” explains
Kristin. “Costco now offers several
lines of reading glasses that are about
function and form. They enable you to
read comfortably—and, thanks to features such as handmade temple tips
and smaller, more stylish frames for
both men and women, they will likely
complement your sense of fashion.”
As you age, your eyes lose elasticity,
making it difficult to focus up close.
To combat this condition, Costco’s
new line of reading glasses come in a
wide range of magnifications and are
built with prescription-quality materials,
such as Monel, stainless steel, aluminum
and memory plastic (an extremely light,
Costco warehouses and
costco.com carry a variety of
clothing items for women,
men and children.
All glasses also feature scratch-resistant
and UV-coated aspheric lenses. Aspheric
lenses, which were introduced in the eyewear
industry in the early 1990s, are preferable
because they tend to be thinner than conventional lenses and, in most cases, offer superior corrected vision.
Costco reading glasses come in three-packs because studies have shown that most
people who wear reading glasses own an
average of six pairs. “We felt three-packs
would work well for first-time buyers and
might also afford some variety for initiated
members,” Kristin says.
According to Andrew Kahn, CEO of
Design Optics, manufacturer of the reading
glasses Costco carries, these glasses are a real
value. “The price members pay for three pairs
of glasses at Costco would buy them a single
pair of reading glasses of comparable quality
at other sources,” Kahn says.—Will Fifield