cosvteorry
How these two guys
can help you juggle life,
business and success
By Tim Talevich
SANTA FABIO
ON HIS FIRST-EVER fly-fishing trip, on the Yakima River in
Washington state, Rich Sloan landed a modest-size trout. A sea-
soned angler in the boat, getting ready to capture the occasion
on film, offered this advice: Hold the fish
out toward the camera to make it look
bigger. “No, even farther out,” he said.
“Yeah, that’s it.”
Rich Sloan is co-founder with his
older brother, Jeff, of StartupNation, an
extremely successful media business that offers
advice to entrepreneurs on how to succeed with their
own small businesses. The Sloan brothers
spread their small-business tips
through a busy Web site that attracts
some 250,000 visitors a month, a
radio program that is in 80 markets
(and expanding every month) and a
book, StartupNation: Open for Business (Doubleday, 2005). Their
business is exceeding their financial expectations, thanks to
attracting big advertisers such as Microsoft, Dell, Southwest
Airlines and Washington Mutual.
The fish story is relevant because of this fact: In today’s Internet
world, where virtually anybody can set up a nice-looking shop
