Start
me up
18
STEVE KOVICH
With their StartupNation radio show, podcasts and
Web site, brothers Jeff and Rich Sloan put their
mouths where the money is. They offer sound advice
and a crackling chemistry brimming with information
and motivation for small-business start-ups.
BY TIM TALEVICH
17 Prepared for the worst
Could your business continue to operate
following a natural or man-made disaster?
BY GARY M. STERN
22 An education in finance
With tuition costs at an all-time high, these
tips can help put Junior through college
without breaking the bank.
BY KRISTI VAUGHAN
29 Book Buyer’s Pick
Markus Zusak displays the power of words
in The Book Thief, a moving tale of life, death
and hope in Nazi Germany.
BY STEPHANIE E. PONDER
53 Split personality
It’s a nightmare when your identity is stolen.
What can you do to protect yourself?
BY T. FOSTER JONES
55 Costco Travel
A variety of unique vacations awaits Costco
members in Australia and New Zealand.
BY T. FOSTER JONES
Also:
57 Costco Collection
65 Locations map
66 Specialty Services/Special Events
67 Member Services Update
33 Fashion Connection
Fall fashion forecast: Dressing to accentu-
ate your figure, the latest women’s fashion
trends and spectacular spectacles.
DEPARTMENTS
5 Editorials
By Ginnie Roeglin and
David W. Fuller
7 Dialogue
Letters from our readers
9 Fresh Views
Brain food for the
entrepreneur
11 Consumer Connection
By David Horowitz
12 Debate
Should people be
allowed to bring their own
snacks to venues?
15 Tech Connection
Tips for buying a
cell phone
31 Book previews
Love in the lazy days
of summer
41 Creative Cooking
Salad days at Costco
68 Member Connection
Odds and ends from
Costco members
ONLINE EDITION BONUS MATERIAL
43 Down Under wine at its peak
Costco’s wine buyers had the tough
assignment of visiting the wineries of
Australia. Their report: The wines Down
Under are top-notch.
BY ANNETTE ALVAREZ-PETERS
Bonus Dialogue
More letters from readers.
The difficult client
Sometimes it’s wise to end a working
relationship (from the archives).
Cover-story bonus
More from the brothers Sloan in a
Q&A, plus tips for finding the right
product niche.
Tips for business success
Fifty-two ways Costco can help your
business succeed (from the archives).
Book Look
News in the publishing world, book
signings and a book giveaway.
More Creative Cooking
Summer salads galore, perfect light
dining for the hottest month.
Member Profile
Ross Shafer delivers business advice
riddled with humor (from the
archives).
More Buying Smart
The rundown on Service Deli party
platters and more menu ideas.
INSIDE COSTCO
44 Buying Smart: Miracle meals
High-quality prepared foods at Costco’s
Service Deli can give you an entire dinner
menu in minutes.
BY PAT VOLCHOK
MEMBER SERVICE: 1-800-774-2678
