The world(s)
of Costco 22
Although the themes of value and
quality are consistent throughout the
Costco universe, members will find
unique attributes, products and presen-
tations reflecting the personality and
tastes of each country.
DEPARTMENTS
5 Editorials
By Ginnie Roeglin and
David W. Fuller
7 Dialogue
Letters from our readers
9 Fresh Views
Brain food for the
entrepreneur
11 Consumer Connection
By David Horowitz
14 Debate
Should voting be encouraged
through lotteries?
17 Tech Connection
By Marc Saltzman
39 Book previews
Kids and pets
68 Member Connection
Odds and ends from
Costco members
19 Nice guys finish first
Research shows following certain
moral principles at work can pay off.
BY LISA ALCALAY KLUG
21 Hack busters
Costco member RocketReady helps
firms fight back against the hack.
BY LEAH INGRAM
29 Scents and sensibility
Sniffing out which scent is best when
choosing a fragrance just got easier.
BY JAN MORAN
32 Hearing the Word
The Bible comes to life in an audio
version with an impressive cast.
BY GLORIA BLAKELY
35 Book Buyer’s Pick
At 29, Jonathan Safran Foer, author of
Extremely Loud & Incredibly Close, has
already made an indelible mark in the
writing world.
BY DORMAN T. SHINDLER
43 Head games
Puzzling brain games offer a host of
new ways to put your noggin in knots.
BY CHARLES BERMANT
45 I came, I saw, I played
A preview of hot video games, and
the best consoles to play them on.
BY STEVEN L. KENT
47 Costco Travel in Europe
Trafalgar Tours creates escorted tours
throughout Europe to match any pace.
BY T. FOSTER JONES
INSIDE COSTCO
48 Buying Smart:
Kirkland Signature™ wines
Port, Pinot Noir and French Brut
Champagne are just the latest wines
introduced under Costco’s private label.
BY PAT VOLCHOK
51 Member Services
Saving time and saving money are the
focus of these payroll and health insurance
services for Costco business members.
BY STEVE FISHER
61 Holiday greetings, the smart way
Costco makes it easy— and affordable—
to send holiday cards. Check out this
year’s new designs.
BY DAVID WIGHT
Also:
27 Locations map
62 What’s New
66 Specialty Services/
Special Events
67 Member Services
Update
Small-business
health insurance 51
