No matter how you stack it,
members save on new vehicles.
Choose your number: $3,000 or $750, or even more!
Many new vehicle buyers still determine a “good deal” by
comparing what they are paying for a new vehicle to the
Manufacturer’s Suggested Retail Price (MSRP). Using this formula,
you’ll find Costco members are paying, on average, $3,000
under MSRP for a new car, truck or SUV. And that’s before any
rebates or incentives, so they could save even more.
If you take this one step further and compare the Costco
prearranged price to the price others are paying for the same
vehicles – you’ll find Costco members, on average, are paying
$750 less than what the general public pays.
How do we know this? We took the average purchase price, also
called the selling-transaction price, from a popular automotive Web
site (widely available to the public) and compared it to the Costco
Auto Program’s prearranged, no-haggle member pricing for the
vehicles most requested by Costco members in the last year. And
because this Web site includes regional price variances, as well as
any manufacturer-to-dealer price incentives in its reported
average selling-transaction price, it provides an accurate
comparison. The results show the Costco member price is, on
average, $750 lower than the average sales transaction price –
meaning Costco members enjoy the advantage of exclusive
pricing that’s significantly lower than what others have paid
for the same vehicle.
As an example, here’s a price comparison done in early August
2006 on a seven-passenger Toyota Sienna LE with an
automatic transmission, floor mats and LE Package No. 6. In the
Southern California market, the vehicle’s MSRP was $30,909.
During this period, the Web site reported that the average
selling-transaction price for this Sienna LE was $27,968, before
taxes and fees. At the same time, a Costco Auto Program dealer
(in the same region) had a prearranged Costco member price
of $27,210, before taxes and fees. That’s $758 lower
than the average selling-transaction price and $3,699
off MSRP.
So before you purchase or lease your next new car,
truck or SUV, find out why so many members say,
“This is the only way to buy a new vehicle.” Pick
your vehicle – then pick the number you’ll be
happiest bragging about – $3,000 or $750.
Visit costco.com, click on Services,
then on Auto Buying, or call us
at 1-800-800-9288 to learn more.
A participation fee has been paid by the participating dealers. All new cars arranged for sale are subject to availability and a price prearranged with the selling franchised new car dealer. Certain vehicles may be excluded
from the program. Costco and its affiliates do not sell automobiles or negotiate individual transactions. Actual savings may vary based on vehicle purchased, dealer and location. 1006 A0197 CN 06EX1326 8/06
