“...there are so
By Diana Jordan
SPORTS PUBLICIST Kristi Roehm knows the value
of reading the right book at the right time. It’s a
passion she shares with star athletes. “Professional
sports is such a competitive industry that reading
an inspiring book can be uplifting when their training, practice and game schedule is so grueling,” says
Roehm, a Costco member who is vice president at
Life Sports Management in Los Angeles.
An offhand comment from professional basketball player Baron Davis sparked Roehm’s informal
program of supplying books to professional athletes. Her plans to send the two-time NBA All-Star
to see Barack Obama—to discuss the Baron Davis
Foundation, which is designed to serve the common
welfare of youth—led him to say, “I really gotta pick
up his book,” and she quickly sent Dreams from My
Father to him, and later The Audacity of Hope.
The starting point guard for the Golden State
Warriors says he can’t read just one book at a time.
On planes and between games, he reads books
to make him a better leader, such as John Maxwell’s
The Difference Maker—which Davis says strengthened his mind and motivation after knee surgery. In
the off season, he’s likely to read an autobiography,
such as Bill Clinton’s.
Roehm has five other clients—NBA players Dijon
Thompson, Ryan Hollins, Pooh Jeter, Jamaal Williams
The Costco Connection
Costco warehouses and costco.com carry a variety of titles for the (budding) athletes in your lives.
and Chris Dudley. She says these guys are on the
road a lot, so providing them with good books gives
them added fulfillment. “That really is why I send
them books,” she says. “I like to hear that positive
feedback: ‘Wow, that was really good,’ and ‘That resonated with me.’”
For Davis, who credits his grandmother with getting books in his hands at age 6 in his early days in
central Los Angeles, the right books have made all the
difference. “Because I read so much at an early age …
I feel comfortable in every arena I’ve been in. I think
that when you read it just opens up your mind and
your vocabulary to where you know how to reach
and touch certain people and see the good in people.”
Roehm is also struck by the power of a transformational book. “Knowing that you had a part in
that is personally fulfilling, but then also there are so
many opportunities for these guys to send positive
messages to kids.”
Roehm, who often buys books at her local warehouse, has given her clients copies of The Tipping
Point and Blink, both by Malcolm Gladwell, Rhonda
Byrne’s The Secret and Obama’s books.
“When you read, it’s like food,” says Davis.
“You’re digesting it, and it’s in you. Those
words, those quotes, those stories—
they’re in you. And you can internally
manifest them to benefit you in your
everyday life.” C
these guys to
kids.—’Krist’i Roehm Above: Baron Davis presents Laura Bush with a jersey at
the National Book Festival.
Below: Kristi Roehm and Davis.
Diana Jordan has interviewed authors
for radio, TV, print and the Web.
LIFE SPORTS MANAGEMENT
IT’S TEMPTING to say Nancy Drew is back. But
really, did she ever go away? Tales of the teenage
sleuth have been captivating readers since
1930, when the first three Nancy
Drew mysteries were pub-
lished. (Although the original
series was penned under the
name Carolyn Keene, several
authors had a hand in writing
the mysteries.) With the release
of the movie Nancy Drew later this
month, the sophisticated sleuth is likely
to inspire yet another generation.
One avid Nancy Drew fan, Jennifer
Fisher of Queen Creek, Arizona, is such
an expert that she served as a consultant
for the movie script and supplied artwork
and fact-checking services for the new
book The Lost Files of Nancy Drew. ( The interactive
book, with lift-up flaps and envelopes to open, is
filled with information about the girl, her adven-
NANCY DREW © & ® SIMON & SCHUSTER, INC.
tures and the real-life people behind her creation.)
Fisher is also president of the fan club Nancy
Drew Sleuths; organized the seventh
annual Nancy Drew Sleuths’ Con-
vention to be held later this month
in Pasadena, California; and created
a Web site dedicated to Nancy Drew
Fisher attributes Nancy Drew’s
long-lasting appeal to her “bold,
independent spirit, intelligence
and sophistication.” Fisher adds
that most 18-year-olds don’t get
the kind of respect that Nancy
While the girl detective
received a handful of makeovers
between the 1930s and 1980s, it’s the book covers
from the ’70s and ’80s that most readers under 40
remember. With fashion constantly looking to the