PUBLISHER Ginnie Roeglin
EDITOR David W. Fuller 425-313-8510 dfuller@costco.com
MANAGING EDITOR Anita Thompson 425-313-6442
athompson@costco.com
ASSOCIATE EDITORS
Tim Talevich, Seattle 425-313-6759 ttalevich@costco.com
Lorelle Gilpin, Ottawa 613-221-2009 Lorelle.Gilpin@costco.com
Sue Knowles, London 011-44-1923-213113 sknowles@costco.co.uk
Raymond Kyunghwan Kim, Seoul 82-2-2630-2703 khkim@costcokr.com
SENIOR EDITOR T. Foster Jones Tod. Jones@costco.com
ONLINE EDITOR David Wight David. Wight@costco.com
ASSISTAN T EDITOR Jessica Jihye Han, Seoul jhhan@costcokr.com
REPORTERS
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Steve Fisher Steve.Fisher@costco.com
Stephanie E. Ponder sponder@costco.com
EDITORIAL ASSISTANT
Dorothy Strakele 425-313-6899 connection@costco.com
COPY EDITOR Miriam Bulmer
CONTRIBUTORS
Annette Alvarez-Peters, Wally Amos, Stephen Bastien,
David Horowitz, Judi Ketteler, Peter J. Malcolm,
Suze Orman, Valerie Ryan, Pat Volchok
ART DIRECTOR Doris Winters dwinters@costco.com
ASSOCIATE ART DIRECTOR
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GRAPHIC DESIGNERS
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David Schneider, Dawna Tessier
PRODUCTION MANAGER Pam Sather psather@costco.com
ASSISTANT PRODUCTION MANAGER
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COLOR TECHNICIAN MaryAnne Robbers
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CIRCULATION MANAGER Rossie Cruz 425-313-6715
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COSTCO WHOLESALE
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The Costco Connection is published by Costco Wholesale. All editorial material, including editorial comments, opinion and statements
of fact appearing in this publication, represents the views of the
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the accuracy of all information cannot be guaranteed. The publication of any advertisements is not to be construed as an endorsement
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Copyright © 2007 Costco Wholesale.
from the publisher’s desk
Ginnie Roeglin
MANY OF US have turned to organic foods over recent
years in an attempt to avoid the unknown long-term and
possibly harmful effects of chemicals and hormones. Thanks
to committed companies such as Earthbound Farm, a
Costco supplier for more than 13 years, organic foods have
greatly improved in quality, availability and value. Our cover
story tells how this wholesome business—which began 23
years ago when Myra and Drew Goodman moved to a small
farm—has grown into the international success it is today.
Costco is proud to partner with Earthbound Farm to offer
many of their organic products, including baby spinach,
romaine lettuce, spring lettuce mix, mini carrots and apple slices.
Summer barbecue season is well under way, with the king of all barbecue days, the
Fourth of July, just days away. We’ll help you celebrate our nation’s birthday with summer
cherries, melons and berries; green salads and ripe tomatoes; juicy, USDA Choice steaks,
chicken, burgers and pork ribs; and our decadent, four-layer All-American Chocolate Cake.
Our wine buyer, Annette Alvarez-Peters, offers her suggestions for great summer wines to go
with outdoor meals.
July is also the month to shop for furniture at Costco warehouses. While we generally
carry only a few pieces of furniture throughout the year, this month we have room to offer
an expanded selection. In addition, you can find a wide selection of furniture on costco.com
all year round. Our warehouse furniture buyer, Brett Jackson, and our costco.com assistant
buyer, Kim Landdeck-Merris, explain our furniture programs on page 39. You’ll also find
decorating ideas and many furniture items advertised throughout this issue.
Finally, our summer Passport program continues to offer great savings on items such as
air conditioners, LCD HDTVs, outdoor spas, computers, digital cameras and photo frames,
and more. Watch your mailbox later this month for additional special offers coming soon!
May your barbecue be delicious and your fireworks fantastic this Fourth of July, from all
of us at Costco! C
Ginnie Roeglin is Senior Vice
President, E-Commerce and
Publishing, and Publisher of
The Costco Connection.
from the editor’s desk
David W. Fuller
I DO MY BEST to not repeat myself in this column, although
I am sure eagle-eyed regular readers would be able to cite a
lot of evidence to the contrary.
This month, however, I am going to break with that
goal and rerun some thoughts from my October 2004 column because they speak directly to this month’s piece on
David W. Fuller is Assistant page 19 about hiring older workers.
Vice President, Publishing, and Here is what I wrote then:
Editor of The Costco Connection. “It just makes no sense to me to discard the hard-earned knowledge of people who have been around the
block not just once, but many times…. People in business constantly are seeking best practices in their fields. One of the most fertile places to find these just may be among those who
have been around long enough to separate the wheat from the chaff.”
I haven’t changed my mind (due to two more years of calcifying age, you might argue).
In fact, it would seem to be more important than ever for businesses large and small to realize the value of mature workers. Statistically speaking, there is a greater accumulation of
work and life experience among baby boomers now in their 60s or older than has ever
existed in any generation. What a waste it would be to continue with the biases of the past
toward these highly skilled, seasoned workers.
I’m not saying mature workers are flawless or that age doesn’t bring its downsides. As
Benjamin Franklin urged, “Beware of the young doctor and the old barber.”
But the words of none other than Sophia Loren also come to mind: “There is a fountain
of youth: It is your mind, your talents, the creativity you bring to your life and the lives of
people you love. When you learn to tap this source, you will truly have defeated age.”
