Costco help to match
employers and employees
By T. Foster Jones
SCOTT BEDFORD NEEDED a sign fabricator. Joni
Gooch was on the hunt for senior-home caregivers.
Sara Oyama had to find a plane painter. Dr. Gregory
Malo was looking for social workers.
Each of their businesses—located in Florida,
Nevada, Hawaii and Illinois, respectively—was looking for employees with very specific skills who lived or
would be willing to live in their area. Each was under
a fairly tight deadline and none had the time or manpower to sift through hundreds of résumés.
To find the best selection, these Costco members
bypassed many of the traditional approaches to employee searches. Instead, they turned to one of
Costco’s newest service partners, CareerBuilder.com,
as the job-search engine of choice. They did this for
three simple reasons: access, control and cost.
When someone uses CareerBuilder.com to post a
job notice, job seekers are able to access that notice
through search portals on an extensive partner network made up of more than 1,000 high-traffic Internet destinations such as Google, MSN, AOL, USA
Today, Earthlink and CNN, and including more than
170 newspaper and television Web sites.
“I got a lot more applicants than I had been getting through the newspaper,” says Bedford, whose
business, Signs by Tomorrow ( www.signsbytomorrow.
com), fabricates business and advertising signs.
“ Monster.com didn’t work—it was too general,”
says Malo, of Neuropsychology Associates, who has
used CareerBuilder.com twice to hire a total of six
social workers. “Local professional magazines didn’t
yield any results at all. And there was very little interest
from the newspaper.”
“Our local major newspaper did not provide as
good candidates as CareerBuilder.com,” says Gooch,
who needed to hire caregivers for Home Instead
Senior Care ( www.homeinsteadreno.com).
Posting jobs on the Internet often results in hundreds of responses that don’t match what the employer
is looking for.
“ CareerBuilder.com’s search-and-match technology matches job postings to the best candidates in
your specific field,” says Jason Lovelace, vice president
of marketing at CareerBuilder.com.
CareerBuilder.com matched employer
Scott Bedford (right) with star employee
Screening questions enable employers to ask the
initial interview questions right at the beginning of
the application process. Candidate screening allows
employers to determine if a candidate’s qualifications, experience, workplace preferences and salary
needs match the position and the organization at the
earliest stage of the recruitment process. Asking applicants to begin an online job application by answering
a few questions effectively eliminates unqualified job
seekers before the employer ever knows they exist.
JOB POSTINGS FOR Costco
members through CareerBuilder.com include 30 days
of exposure to more than 21
million qualified candidates,
unlimited toll-free phone support, free tools for candidate
screening and applicant sorting and ranking, help with
fine-tuning a posting and
many other resources.
“Screeners assure that you retain the most qualified
candidates in the least amount of time,” says Lovelace.
“I was able to be much more specific in my
search,” says Bedford, who reports that he completed
the step-by-step process online in about 10 minutes.
“ CareerBuilder.com allowed me to really explain
what I needed.”
Costco members pay
$252 for a 30-day posting,
compared to $419 for nonmembers.
“We got really good applicants for all of our locations,” says Oyama, of Straube’s Aircraft Services
( www.airstraube.com), whose job entailed finding
a plane painter for her company’s site in Hawaii,
as well as painters and other employees for the company’s new business sites in Florida, Pennsylvania
Executive Members qualify for the Smart Job™ option,
a $149 value, at no additional
charge with a job posting.
Smart Job delivers 25 “best
fit” résumés—the best
matches for an opening from
a database of more than 21
million résumés. Business
and Gold Star members can
purchase the Smart Job
option for $90.
Costco members save 40 percent over CareerBuilder.com’s already competitive rates.
“It’s a dramatic discount,” agrees Bedford. “The
local newspaper was double what I paid at Career
To get started posting
jobs with CareerBuilder.com,
call toll-free 1-800-561-5929,
or visit costco.com and click
“The service is very cost effective,” says Gooch, who completed the
application process over the phone
with a CareerBuilder.com support
specialist. “And it was very easy.”
Adding up the value per month
“The biggest difference between
this and other services was in results
and cost,” says Malo. “This was fast,
easy and discounted. What else do
you need to say?” C
*This figure was established by averaging costs from
several metropolitan areas in the U.S. in June 2007.