Costco Connection - January 2008

How Haralee found help

MOST PEOPLE would prefer to get the idea for a successful business from a dream. Costco member Haralee Weintraub found hers in a nightmare.

“In 2002 I was diagnosed with invasive breast cancer,” recalls Weintraub. “I discovered that a side effect of chemotherapy that continues long after treatment is hot flashes accompanied by night sweats.”

Her discomfort sent her on a search for a solution to a problem many women face, due not just to chemotherapy but to menopause as well. The problem with hot flashes and night sweats is finding sleepwear that will keep the wearer cool and dry, so it’s possible to sleep.

Weintraub’s search led to the creation of Haralee, a night clothing and

CHRIS ANDERSON

bedding line. The company’s pajamas, nightgowns, robes and pillowcases are made of mois-ture-wicking fabric. Weintraub designed the products, created the prototypes, tested them

and took the line to market.

After a few short years of operation, sales have tripled. Haralee is basically a one-woman company, but Weintraub enjoys occasional help from her husband and her mother. “Unfortunately, it’s a growing market,” she says. “Breast cancer mortality is down, and that’s a good thing, but more and more are being diagnosed.”

A portion of all sales goes to breast cancer research. More information about Haralee products is available at www.haralee.com.

—Steve Fisher

Haralee Weintraub, standing right, with models T.J. Browning, standing left, Lisa Davis and Mary Conrad, seated, left to right.

Mind your manners

YOU’RE AT AN informal Amoroso is on a quest to pre- room or conducting business in dinner with your boss. serve manners through her Bay the boardroom. And confidence

Quick, which glass of Area training business, Etiquette equals success—in all aspects of water is yours? and Protocol Services ( www.your life.”

CHRIS A RUSNAK

Don’t know? Join the sharynkennedy.com). Through Now, about that dinner di-crowd. Etiquette—par- classes for kids, college students lemma. Justremember this simple ticularly table manners, and businesses, she teaches peo- tip: Think of the car maker BMW.

as family dinners ple how to gracefully handle Your Bread is on the left, your become infrequent— everything from eating a formal Meal is in the middle and your is becoming a lost art. meal to making a proper intro- Water is on the right.

And that’s a shame, duction in various settings. —Tim Talevich says Costcomember A sure sign of the times is

Sharyn Kennedy that her business is booming. Amoroso, because “Oh, I’m very busy,” she laughs. proper etiquette is Why should we care? “ Know-really about help- ledge of etiquette, coupled with ing people to get specific skills, gives people confi-along with each dence,” replies Amoroso, “whether other. they are eating in the dining

Bend over

backwards for health

IT’S A NEW year, and many are looking to start it off with new habits. Michael and Amy Caldwell, Costco members in San Diego, have helped thousands of people get in shape, physically and mentally, through good yoga instruction.

The Caldwells’ latest business innovation, a CD of meditative music, Yoga One, was released last summer. The pieces on the CD were chosen and sequenced by the Caldwells.

“Yoga is more than just physical poses: It is a mind-set and a lifestyle. This CD is designed to enhance yoga and life,” says Michael. To learn more about the studio or buy the CD, visit www.yogaone sandiego.com.—Will Fifield

Adam@Home by Brian Basset

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