How Haralee found help
MOST PEOPLE would prefer
to get the idea for a successful
business from a dream. Costco
member Haralee Weintraub
found hers in a nightmare.
“In 2002 I was diagnosed
with invasive breast cancer,”
recalls Weintraub. “I discovered
that a side effect of chemotherapy that continues long
after treatment is hot flashes
accompanied by night sweats.”
Her discomfort sent her
on a search for a solution to
a problem many women
face, due not just to
chemotherapy but to
menopause as well. The
problem with hot flashes
and night sweats is finding sleepwear that will
keep the wearer cool
and dry, so it’s possible to sleep.
search led to the
creation of Haralee,
a night clothing and
bedding line. The company’s
pajamas, nightgowns, robes and
pillowcases are made of mois-ture-wicking fabric. Weintraub
designed the products, created
the prototypes, tested them
and took the line to market.
After a few short years
of operation, sales have
tripled. Haralee is basically
a one-woman company, but
Weintraub enjoys occasional
help from her husband and her
mother. “Unfortunately, it’s
a growing market,” she says.
“Breast cancer mortality is
down, and that’s a good thing,
but more and more are being
A portion of all sales
goes to breast cancer
research. More information about Haralee
products is available at
standing right, with
models T.J. Browning,
standing left, Lisa Davis
and Mary Conrad,
seated, left to right.
Mind your manners
YOU’RE AT AN informal Amoroso is on a quest to pre- room or conducting business in
dinner with your boss. serve manners through her Bay the boardroom. And confidence
Quick, which glass of Area training business, Etiquette equals success—in all aspects of
water is yours? and Protocol Services ( www.your life.”
CHRIS A RUSNAK
Don’t know? Join the
sharynkennedy.com). Through Now, about that dinner di-crowd. Etiquette—par- classes for kids, college students lemma. Justremember this simple
ticularly table manners, and businesses, she teaches peo- tip: Think of the car maker BMW.
as family dinners ple how to gracefully handle Your Bread is on the left, your
become infrequent— everything from eating a formal Meal is in the middle and your
is becoming a lost art. meal to making a proper intro- Water is on the right.
And that’s a shame, duction in various settings. —Tim Talevich
says Costcomember A sure sign of the times is
Sharyn Kennedy that her business is booming.
Amoroso, because “Oh, I’m very busy,” she laughs.
proper etiquette is Why should we care? “
Know-really about help- ledge of etiquette, coupled with
ing people to get specific skills, gives people confi-along with each dence,” replies Amoroso, “whether
other. they are eating in the dining
backwards for health
IT’S A NEW year, and many
are looking to start it off with
new habits. Michael and Amy
Caldwell, Costco members in
San Diego, have helped thousands of people get in shape,
physically and mentally,
through good yoga instruction.
The Caldwells’ latest
business innovation, a CD
of meditative music, Yoga
One, was released last summer. The pieces on the CD
were chosen and sequenced
by the Caldwells.
“Yoga is more than just
physical poses: It is a mind-set
and a lifestyle. This CD is
designed to enhance yoga and
life,” says Michael. To learn
more about the studio or buy
the CD, visit www.yogaone
by Brian Basset
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