PUBLISHER Ginnie Roeglin
EDITOR David W. Fuller 425-313-8510
MANAGING EDITOR Anita Thompson 425-313-6442
Tim Talevich, Seattle 425-313-6759
Lorelle Gilpin, Ottawa 613-221-2009
Sue Knowles, London 011-44-1923-213113
Raymond Kyunghwan Kim, Seoul 82-2-2630-2703
SENIOR EDITOR T. Foster Jones Tod. Jones@costco.com
ONLINE EDITOR David Wight David. Wight@costco.com
ASSISTAN T EDITOR Jessica Jihye Han, Seoul email@example.com
Stephanie E. Ponder
Dorothy Strakele 425-313-6899
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Brian Basset, Jim Cramer, Jorge Cruise, Paul & Sarah Edwards,
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Gretchen Roberts, Valerie Ryan, Rich Sloan, Sherry Torkos, Pat Volchok
ART DIRECTOR Doris Winters
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BUSINESS MANAGER Janet Burgess
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The Costco Connection is published by Costco Wholesale. All editorial material, including editorial comments, opinion and statements
of fact appearing in this publication, represents the views of the
respective authors and does not necessarily carry the endorsement of Costco Wholesale or its officers. Information in The Costco
Connection is gathered from sources considered to be reliable, but
the accuracy of all information cannot be guaranteed. The publication of any advertisements is not to be construed as an endorsement of the product or service offered unless it is specifically stated
in the ad that there is such approval or endorsement. Products
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WA 98027. Copyright © 2008 Costco Wholesale.
from the publisher’s desk
HAPPY NEW YEAR! It is that time of year when
we resolve to make permanent, positive changes in our
lives. There is no better gift you can give yourself than
to improve your health, and no better time to start a new
routine than the beginning of a new year.
This month, the focus is on fitness at Costco. For a
Ginnie Roeglin is Senior Vice little inspiration, this issue of The Connection features fit-
President, E-Commerce and ness icon Jack La Lanne, who, at 93 years young and going
Publishing, and Publisher of strong, is living proof of the power of exercise and good
The Costco Connection. nutrition. You can read about his impressive accomplish-
ments as a fitness pioneer in our cover story on page 50.
We also feature a younger fitness guru, Jorge Cruise, in this issue. Jorge recently
visited our corporate headquarters and truly exhausted us with his boundless energy.
Before we concluded our meeting, he had the entire room of buyers and executives
doing his new 12-Second Sequence exercise routines, featured on page 58.
Pat Volchok will help you select the right exercise equipment for your workouts in
“Buying Smart” on page 74. You’ll find outstanding quality and values on treadmills, elliptical machines and recumbent bikes for your home gym in the warehouses and at costco.com.
This month, we’ll also help you get your home in tiptop shape with our furniture
selection in the warehouses and online. Costco’s buyers have chosen a variety of juvenile
furniture, comfortable recliners, dining room sets, bedroom collections, consoles and
stands for HDTVs, lamps and accent pieces, along with their picks and the latest decorating trends, all shown in the “For your home” special section starting on page 35. And
there is simply no bed more comfortable than the new Leggett & Platt adjustable bed
available on costco.com for home delivery and installation, featured on page 40.
Finally, our Wallet of Savings will help restore your financial health with coupons for
numerous items, including hundreds of dollars in savings on that exercise equipment.
Let’s get fit together at Costco! C
from the editor’s desk
David W. Fuller
AS YOU LOOK through this month’s issue, you may
notice several short pieces headed “Buyer’s Pick.”
“Buyer’s Pick” is not a new designation for The
Connection; we’ve been using it for a number of years. But
because we have more than the usual one or two in this issue
it’s an opportune time to explain this particular feature.
“Buyer’s Pick” is designed to put a face—actually, a lot
of faces—on Costco. Specifically, it is meant to introduce
readers to some of Costco’s hard-working, knowledgeable
corporate buyers. These are the people who spend their
days doing the research, testing, planning, negotiating and logistical work that goes into
selecting each and every product Costco puts on the warehouse floor or on costco.com.
Their acumen in buying the right product at the right time so that it can be sold at the
right price is one of the reasons for Costco’s success.
In the course of doing their jobs, buyers become experts on the products they are
purchasing. They must be aware of all competitive products in the marketplace. They
must know the ins and outs of the manufacturing process—even to the extent of being
able to suggest ways to reduce costs. They must understand packaging, distribution and
marketing issues. Most of all, they must know what defines a high-quality product. Is it
thread count? The thickness of the metal, wood or plastic being used? The average temperatures during a farmer’s growing season?
In a very real sense, Costco buyers are pre-shopping for Costco members. Their
decisions about quality, style, taste and value are critical to how well the products Costco
sells will fare in the minds of members. So, whether, you knew it or not, there always has
been something of a personal relationship between Costco buyers and Costco members.
That’s why “Buyer’s Pick” this month is proud to feature Pennie Clark Ianniciello
(page 25), Brett Jackson and Valerie Van Valkenburg (page 39), Harjit Grewall (page 40),
Susan Hudson (page 71) and Derek Berndt (page 73). C
David W. Fuller is Assistant
Vice President, Publishing, and
Editor of The Costco Connection.