PAID ADVERTISEMENT
Costco and Shaw team up
Premium foam cushion doubles carpet warranty
Have you ever wondered what that cushion under
your carpet really does? Well, besides the obvious
– making your carpet softer to the step – a cushion
actually keeps the texture of your carpet in better
shape and helps it last longer.
New technology developed by Shaw with Costco
has created a carpet cushion so extraordinary it
doubles the texture warranty of the carpet it goes
under. And if that isn’t enough to justify its purchase, the cushion itself carries a Life of the Home
warranty that guarantees its life for as long as
you own your home.
The breakthrough design of this unique cushion
delivers performance unlike any previously offered by Costco. Starting with the construction,
the Premium Touch™ cushion is made from a
combination of foam materials, including natural
oils, which result in a urethane foam that is odor-free and durable beyond the limits of traditional
rebond pads (which are made from scraps of old
foam glued together).
Another limitation of rebond is that it has no barrier to moisture or to liquids penetrating it from
the carpet above. This is more often the cause of
permanent staining – the kind of stain that goes
away when you clean the carpet, only to reappear
again after the carpet has dried. The reason it
comes back is because the stain is actually in the
cushion, not the carpet. The moisture barrier in the
Shaw-Costco Premium Touch cushion prevents
stains and odors, including those from pets, from
ever reaching the cushion or the subfloor.
“This premium cushion is superior to anything we
have seen before,” notes Kim Rush, VP of merchandising for In-Home Services, “and Costco is
convinced enough of its performance to double
the texture warranty on all Costco carpets using
the Premium Touch cushion. It’s another example
of Costco value.”
Members can see this remarkable cushion – and
the Costco lineup of quality carpets from leading
brands such as Shaw, Stainmaster and Anso –
through Costco’s In-Home Design Service. A professional designer comes to your home with carpet
samples and helps select the carpet just right for
your home and décor. The service is complete and
includes measuring and installation. Members can
call 1-888-992-2773 to schedule their complimentary in-home appointment and get the full story
behind the Premium Touch cushion.
