MEMBERconnection: FOCUS ON HEALTH
Getting back to our roots
PHOTO BY DEBORAH ADDICOTT
OUR SOCIETY IS so advanced out on a quest for answers.
we should give ourselves a pat The acupuncturist and
on the back. And we would, if dance instructor found them in
our backs didn’t hurt so much. the last place she expected: the
How is it that, despite all developing world. In her travels
our wondrous achievements, to Ecuador, India, Thailand,
we not only haven’t figured out Africa and Brazil, Gokhale, a
how to deal with back pain, but resident of Palo Alto, California,
the problem is getting worse? observed people living in rural
That question, and the fact societies and discovered that
that after several years of ther- they had a “preindustrial” pos-
apy and unsuccessful back sur- ture that was natural, relaxed
gery she was in a constant state and, most important, pain-free.
of misery, prompted Costco “In the past century, our
member Esther Gokhale to set anatomical stance in industrial-
ized societies has shifted
radically,” says Gokhale.
Combining her observations
with instruction from back
specialists around the world,
including Institut Supérieur
d’Aplomb in Paris, which focuses
on anthropologically based
posture modification, Gokhale
developed 8 Steps to a Pain-
Free Back (Pendo Press, 2008;
“There’s a body wisdom, a
kinesthetic wisdom that we’ve
lost, that we need to get back
Esther Gokhale to,” says Gokhale, whose exer-
cises focus on posture and
Being conscious of your posture decompressing the spine. “We
is one of the first steps to don’t have to accept back pain
having a pain-free back. as inevitable.”—T. Foster Jones
PHOTOS BY PEGG Y WASHBURN
Gifts to comfort
those in pain
COSTCO MEMBERS Ginger Hines and Sandra Rorem have both
had family members with life-threatening illnesses. It occurred to
the women that while their colleagues and friends wanted to do
something, no one knew exactly what to do or send. Hines says that
most people send flowers, but when her father was being treated the
last thing he wanted was to watch flowers fade and die in his room.
So the two women, with 40 years of health-care experience between
them, came up with the idea of CareGifting ( www.CareGifting.com).
At their Web site people can buy gift collections or create their own
gift packages. The collections are put together with cancer patients,
nursing-home residents, caretakers and even new moms in mind.
Individual items include hats, robes, books and healthy snacks,
to name a few—all with an emphasis on natural and organic products.
Hines says that what sets the Seattle-based business apart is their
practice of including educational materials. For example, an article
about the benefits of journaling comes with a journal.
Hines tells The Connection, “Our Web site is intended to celebrate,
comfort and connect people—mostly around health occasions.”
—Stephanie E. Ponder
Adam@Home by Brian Basset
SPECIAL TO THE CONNECTION. ADAM IS © B Y BRIAN BASSE T, UNIVERSAL PRESS S YNDICA TE
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Success is nothing
to sneeze at
WHEN COSTCO member
Adena Surabian’s 1-year-old
daughter experienced an alle rgic
reaction to the chemicals, pe r-fumes and dyes in the prod ucts
she was using, Surabian cha n-neled her frustration into c reating her own line of skin a nd
hair products, Nature’s Bab y
Organics ( www.naturesbaby
The research and devel op-ment process took two year s.
Today each of Nature’s Bab y
Organics 19 products, from
body wash to diaper cream ,
has full ingredient disclosu re,
is clinically tested and pedia -
trician recommended. Sixtee n
are 70 percent USDA certif ied
organic and three are 95 pe r-cent USDA certified organi c.
“I love the passion and
working together [with
PHOTO B Y STEPHEN MOR ALES
family] toward a common goal,”
s ays Surabian.— Shana McNally