inside
costco
PHOTOS COURTESY OF BORGHESE
Makeup that
rocks
Minerals are natural
ingredient for makeup
bled skin can use it. According to cosmeticians, mineral makeup allows skin to breathe: It will not clog
pores, irritate skin or cause inflammation. Mined
from the earth and refined to a pure essence, ingredients such as magnesium and zinc offer UV protection, while potassium and sodium help skin
retain moisture.
It’s no coincidence that dermatologists and physicians recommend mineral makeup after cosmetic
and surgical procedures. Many say that mineral
makeup has a cooling effect and encourages faster
healing because the minimal minerals are pure and
light enough to soothe and nurture skin.
If you’ve never tried mineral makeup before, the
difference will be evident. Gone is the mask-like feel
and the appearance of being overly made up. Instead,
your skin will have a natural translucent look, a radiant
glow; wrinkles and fine lines will appear softened.
—Stephanie E. Ponder
FOR THE LAST few years, “mineral” has been a
buzzword in the cosmetics industry. What makes
mineral makeup special? Here’s a look at why mineral formulations have consumers and many dermatologists raving.
Despite the sudden craze, mineral makeup has
been around for the last few decades. As women
realized the benefits of using natural products—
from food to cleaning supplies—it stands to reason
that they’d start asking for more natural cosmetics.
But the key to mineral makeup is as much
what’s not in it as what is. To begin with, mineral
makeup has far fewer ingredients than synthetic
makeup. It has no perfume, alcohol, dyes or mineral
oil, which means even people with sensitive or trou-
Mosbacher notes that
as skin-care science has
discovered how the skin protects itself, mineral
makeup has evolved. The chemists working with
Kirkland Signature by Borghese have expanded the
amount of beneficial ingredients, adding antioxidants (such as vitamin E, ginkgo biloba and ginseng), moisturizers (shea butter) and natural UVA/
UVB protection (zinc oxide) to the mineral mix.
While these cosmetics deliver true and rich color,
they also help nurture, nourish and safeguard skin.
Delivering both color and natural glow, the
minimal mineral formulations are changing the
way women think about and wear makeup.—SEP
Kirkland Signature by Borghese
launches Mineral Color Collection
beautiful, natural glow.”
© WWW.IMAGESOURCE.COM
IN RESPONSE TO growing demand for mineral
makeup, Borghese is adding the Mineral Color
Collection to its already nature-based formulas.
“True to our Tuscan tradition, we’ve always
provided true healing for the skin that’s found in
the therapeutic, mineral-laden earth and waters of
Tuscany,” says Georgette Mosbacher, president of
Borghese Cosmetics. “And over the years we’ve
added to that with marvelous botanical and antioxidant ingredients that work to restore, revitalize
and protect the skin.
“So it makes perfect sense to introduce the
Mineral Color Collection. It’s really another beauty
option for women who prefer fewer ingredients,
less additives and want nothing more than a
The new
Kirkland
Signature
by Borghese
Mineral Color
Collection
THE NEW Kirkland Signature™
by Borghese Mineral Color
Collection is formulated with
a multi-mineral complex of
magnesium, potassium, sodium
and zinc. The lineup offers great
color, long-lasting wear and,
above all, a healthy beauty
choice. Here’s a look at the
new collection.
Mineral Sheer Foundation SPF
20 and Mineral Exact Match
Concealer. Offers sheer, natural
coverage plus antioxidant
protection. Moisturizes and
helps defend skin against free-radical damage.
Mineral Barely Blush. Equipped
with its own retractable brush,
this easy-to-apply lightweight
powder provides a whisper
of warm tones for a perfect,
natural blush.
Mineral Eye Shadow Palette
and Mineral Eye Definer. Eye
shadow in a range of shades
offers sheer glamour, soft
shimmer and silky highlights.
The eye definer goes on evenly
without skipping; a special
oil-absorbing ingredient locks
color in place.
Mineral Lip Shine and Mineral
High Shine. These two gleaming,
glam lip treatments, featuring
lightweight, non-sticky formulas,
help hydrate and condition as
they provide maximum shine.
Mineral Translucent Finishing
Powder. This lightweight
powder, which comes with a
retractable brush, sets makeup
and provides a sheer, natural-looking finish.
Mineral Loose Powder
Foundation SPF 15 and Kabuki
Brush. Applied with the special
Kabuki brush (included), this
lightweight powder foundation
offers adjustable coverage,
evens skin texture and provides
a flawless finish.—SEP
