PUBLISHER Ginnie Roeglin
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FRONTend
from the publisher’s desk
Ginnie Roeglin
IF YOU ARE STILL looking for holiday gift ideas, look no
further! We filled this issue with several special sections
offering savings on many great gift items that are available
in our warehouses and/or online at costco.com.
First is our special section on arts and entertainment,
starting on page 27, where you will find books from the
latest bestselling authors, movies and calendars. That’s
followed by a special tech section on page 41, featuring
our suggestions for stocking stuffers and last-minute gifts
for gadget lovers, including the cool new HP Netbook
mini notebook computer. We’ve included several pages of
coupon savings on many books, DVDs, phones, TVs,
cameras, Blu-ray Disc players, home theaters and more, starting on page 45.
Our consumer reporter, Pat Volchok, offers an in-depth look at Costco’s selection of
authentic collectible gifts on page 60. We offer savings of 25 to 50 percent on Murano
glass, Armani porcelain figurines, Deruta ceramics, Kosta Boda Swedish glass art, Royal
Doulton “Old Country Roses” bone china, Spode “Christmas Tree” dinnerware,
Portmeirion “Botanic Garden” stoneware, Versace china, Waterford crystal, Limoges
miniature porcelain boxes, Swarovski crystal and Daum glass art. You’ll find gifts beginning at less than $25 in the collectibles case in our warehouses and an additional selection
on costco.com.
We have also included a special section of items available on costco.com. Costco.com
carries many items that are not available in the warehouse, for delivery direct to your
door. If you haven’t checked out our Web site lately, you’ll be surprised to find several
new features. As detailed on page 55, we’ve recently added product reviews to help you
make buying decisions. We’ve also reorganized our item pages to make them easier to
read and streamlined our checkout process. Also new to our site is our “In the Warehouse” section, which includes new items in our warehouses, lists of special events and
book signings, our Holiday Gift Guide, featured product categories and more.
Wishing you a joyful holiday and happy New Year from all of us at Costco! C
Ginnie Roeglin is Senior Vice
President, E-Commerce and
Publishing, and Publisher of
The Costco Connection.
from the editor’s desk
David W. Fuller
AS THE NATION embarks on an era in which change is
meant to be a defining characteristic, some thoughts come
to mind, stimulated by a brief piece on page 33 of this
issue. The item concerns DailyLit, an innovative company
that delivers classic literature to readers’ computers in
serialized installments.
Of course, literature has been serialized in newspapers
David W. Fuller is Assistant and magazines and by mail since the early 19th century.
Vice President, Publishing, and Charles Dickens was probably the most famous and
Editor of The Costco Connection. popular practitioner of literary serialization. So, how
does DailyLit merit the term “innovative”?
By extending an old practice to a new medium, the company seems to have tapped the
potential for spreading classic literature to new generations, something conventional publishers have been struggling to do. What was old is new—it has been transformed.
Yet sometimes the yearning for change and newness can be so overwhelming that we
are tempted to discard the old, simply because it is old. DailyLit, on the other hand, is one
example of how innovative solutions can be based on prior practice. Even the failures of
the past can be reexamined for potential usefulness in the light of present-day perspectives.
Have you noticed how Nikola Tesla’s name seems to keep popping up these days, scores
of years after the genius of electrical engineering and invention was all but forgotten by
the public?
Even in times of unprecedented turmoil—or perhaps especially in such times—
we should consider that our bold new constructions might best be built on foundations
that have stood the test of time.
Perhaps if we take care with the bathwater and the babies, we can find solutions that
will carry forth the best of the past into a world that is transformed for the future. C
