Sight and Sound
IF GEORGE EASTMAN was its founder, why is Kodak the name of the
famous camera and film company?
The company, founded in 1880, was in fact initially known as the
Eastman Dry Plate Company. But while getting ready to introduce the
first simple roll camera, Eastman—ever aware of the power of image and
advertising—wanted a name that was memorable. So he made one up.
He liked the letter K—“a strong and incisive sort of letter.” He experi-
mented with various combinations until he came up with Kodak. It was
short, unlikely to be mispronounced and unique.
The plan worked. The original Kodak camera and its successors,
including the Brownie, are among the most popular products in the world.
Eastman, by the way, was a high school dropout. A
2 The compact digital camera
4 All about digital SLRs
6 Managing digital photos
8 Vacation photo tips
10 Preserving your photos
11 The best photo albums
12 A photo lab at home
13 Ten essential photo tips
14 Great results from a printer
17 Making a home movie
18 Unleashing your camcorder
20 Video format options
21 Your iPod on the road
22 The iPod beyond music
24 A Bluetooth primer
25 Two-way radios revisited
26 The latest in cordless phones
