digital SLR cameras
WITHOUT A DOUBT, digital single-lens reflex (SLR) cameras represent the
fastest-growing segment of the digital photography market. That’s because
• Are powerful and versatile
• Are surprisingly easy to use
• Deliver stunning pictures
• Are available for all levels of interest and expertise,
from weekender to professional
• Offer a wide range of features
If you’re looking for creativity, not to mention value, a digital SLR is your
camera. The big advantages: speed, power and range.
Speed: response time
Digital SLRs offer incredibly swift start-up, shutter response, autofocus
and framing rate for continuous shooting. There is virtually no shooting lag—
that annoying delay between the time you push the shutter button and the
time the picture is actually taken. Swift response means you’ll capture those
perfect moments other cameras miss.
Power: resolution and metering
Then there’s pixel power—and that doesn’t mean just the number of
megapixels. Not all resolution is created equal: A 10-megapixel digital SLR
packs more power than a 10-megapixel point-and-shoot because its sensor
is bigger, which means its pixels can be bigger. Bigger pixels support higher
overall picture quality.
The exposure systems of today’s digital SLRs are marvels of precision and
speed. The better ones can actually analyze the lighting, color and contrast of a
scene, instantly reference an on-board database of picture-taking information
and immediately choose the correct exposure—even in the most challenging
lighting situations. And the high ISO sensitivity of several cameras makes once
impossible low-light pictures now commonplace.
Range: wide potential
Digital SLRs offer not just lens interchangeability, but an incredible array
of lens choices, from ultra-wide angles to super telephotos. In addition, many
interchangeable lenses offer specially engineered image-stabilization systems
for handheld picture taking that’s sharper than ever.
While they’re powerful and loaded with features, many digital SLRs are
also amazingly friendly. You can find digital SLRs that offer point-and-shoot
ease when you select from their auto-program choices and will quickly turn
full manual control over to you when you want it. And they can handle anything—sports, wildlife, landscapes, close-ups—while allowing you to employ
creative, automatic and even wireless flash techniques.
Simply put, if you’re looking for exceptional picture quality and enduring
value, plus capabilities that will keep pace with your picture-taking interests,
take a close look at today’s digital SLR cameras. You’ll be happy you did. A