®
PUBLISHER Ginnie Roeglin
EDITOR David W. Fuller 425-313-8510 dfuller@costco.com
EDITORIAL DIRECTOR Anita Thompson 425-313-6442
athompson@costco.com
MANAGING EDITOR MANAGING EDITOR
MAGAZINES BOOKS
T. Foster Jones 425-313-6748 Tim Talevich 425-313-6759
Tod.Jones@costco.com
ttalevich@costco.com
ONLINE EDITOR
David Wight David. Wight@costco.com
ASSOCIATE EDITORS
Lorelle Gilpin, Ottawa 613-221-2009 Lorelle.Gilpin@costco.com
Sue Knowles, London 011-44-1923-213113 sknowles@costco.co.uk
Raymond Kyunghwan Kim, Seoul 82-2-2630-2703 khkim@costcokr.com
ASSISTANT EDITORS
Stephanie E. Ponder, Seattle sponder@costco.com
Jessica Jihye Han, Seoul
jhhan@costcokr.com
REPORTERS
Will Fifield wfifield@costco.com
Steve Fisher Steve. Fisher@costco.com
COPY EDITOR Miriam Bulmer
CONTRIBUTORS
Peter Bohr, Paul and Sarah Edwards, Hope Katz Gibbs,
Susan Hirshorn, David Horowitz, Paul Lima, Shana McNally,
Marc Saltzman, Jamie Schlieper, Rich Sloan, Pat Volchok
ART DIRECTOR Doris Winters dwinters@costco.com
ASSOCIATE ART DIRECTOR Lory Williams lwilliams@costco.com
GRAPHIC DESIGNERS
Ken Broman, Bill Carlson, Susan Detlor, Chris Rusnak,
David Schneider, Dawna Tessier, Brenda Tradii
PRODUCTION MANAGER Pam Sather psather@costco.com
ASSISTANT PRODUCTION MANAGER
Antolin Matsuda amatsuda@costco.com
PRODUCTION SUPERVISOR
Elaine Emond, Ottawa elaine.emond@costco.com
COLOR TECHNICIAN MaryAnne Robbers mrobbers@costco.com
ADVERTISING MANAGER
Jane Klein Shucklin 425-313-8277 jshucklin@costco.com
ASSISTANT ADVERTISING MANAGER
Kathi Tipper-Holgersen 425-313-6581 ktipper@costco.com
ADVERTISING COORDINATORS
Melanie Woods, Seattle 425-313-2558 mwoods@costco.com
Deborah Lipman, London 011-44-1923-830481 dlipman@costco.co.uk
Leah Clement, Ottawa 613-221-2383 Leah.Clement@costco.com
SENIOR ADVERTISING PROJEC T MANAGER
Steve Trump strump@costco.com
ADVERTISING / PROMOTION COPYWRITER
Bill Urlevich
NATIONAL ADVERTISING OFFICES
John McCarthy & Associates
2683 Grandoaks Drive
Westlake Village, California 91381
John McCarthy, 818-706-8066,
BUSINESS MANAGER
Janet Burgess
CIRCULATION MANAGER
Rossie Cruz 425-313-6715 rcruz@costco.com
CIRCULATION / EDITORIAL ASSISTANT
Dorothy Strakele 425-313-6899 connection@costco.com
ADMINISTRATIVE ASSISTANT
D. Ted Harris 425-313-2937 dtharris@costco.com
COSTCO WHOLESALE
P.O. Box 34088, Seattle, WA 98124-1088
999 Lake Drive, Issaquah, Washington 98027
Fax: 425-313-6718
E-mail:
connection@costco.com
For information on warehouse hours and more:
1-800-774-2678 or visit Costco.com
The Costco Connection is published by Costco Wholesale. All
editorial material, including editorial comments, opinion and statements of fact appearing in this publication, represents the views of
the respective authors and does not necessarily carry the endorsement of Costco Wholesale or its officers. Information in The Costco
Connection is gathered from sources considered to be reliable, but
the accuracy of all information cannot be guaranteed. The publication of any advertisements is not to be construed as an endorsement of the product or service offered unless it is specifically stated
in the ad that there is such approval or endorsement. Products
advertised may not be available at all locations at the time of publication. Publishing offices are located at 999 Lake Drive, Issaquah,
WA 98027. Copyright © 2009 Costco Wholesale.
FRONTend
from the publisher’s desk
Ginnie Roeglin
COSTCO REMAINS FOCUSED on saving you money on
top-quality products as well as on a variety of services for
your home and business.
For example, Costco members save an average of $200
per year on home insurance and $400 on auto insurance
when they switch to our Ameriprise Insurance.
The rate for our Capital One Online Savings program is
one of the best among the top national banks. Costco mem-
Ginnie Roeglin is Senior Vice
bers are not charged fees, and they receive a bonus when
President, E-Commerce and
they open their first account with a minimum deposit.
Publishing, and Publisher of
Members get exclusive rates and low payments on boat
The Costco Connection.
and RV loans (page 51), with no loan-processing fees, and
savings of $130 to $190. Executive Members also receive a $100 Costco Cash card when
the loan is funded.
To learn more about all of our money-saving services, go to Costco.com and click
on “Services.”
The recent stimulus package allows qualified consumers to deduct taxes paid on the
purchase of an eligible new vehicle from their federal income tax returns (page 59).
This benefit and Costco’s haggle-free Auto Buying Program can help you save more than
$1,000 on a new vehicle at more than 2,400 hand-selected dealerships nationwide.
If a new car isn’t in the picture this year, you’ll find many car-care tips in our special
Automotive section, starting on page 39. New tires will make your car safer and save you
money on fuel. You’ll also save when you purchase tires at Costco, which includes free
lifetime pressure checks, tire balancing, tire rotations and flat-tire repairs. If your specific
tires are not in stock, you may order them on Costco.com. The tires will be delivered to
your local warehouse Tire Center for installation.
You can save money on office supplies this month with our online Business Expo.
You can shop 24/7 online and receive your supplies the next business day in most areas
of the country. Our suppliers are offering instant savings online, which will be automatically deducted at checkout. Just go to Costco.com and click on “Office.” C
from the editor’s desk
David W. Fuller
THIS MONTH’S INTERVIEW with Michael J. Fox
is a story about optimism, about being positive,
about reassessing priorities as circumstances
change. Overarching all these themes in this man’s
life is one more theme: transcendence.
Transcendence is one of those concepts that
may be easy to grasp intellectually but difficult to
actually practice. Opportunities for transcendence
abound in daily life: to breathe deeply and drive
on, despite all the idiot drivers on the road; to
accept the tattoo on your daughter’s ankle; to
focus on your job, without letting it completely define your life.
Most of us take advantage of such opportunities to transcend, and therefore
control, our responses to what happens around us. Transcendence becomes more
problematic as we broaden our view beyond our daily lives, to issues of health, to the
political arena, to the social and economic world of which we all are a part, regardless
of income or locale.
So, just what is transcendence? How does it differ from denial? How does one
transcend without being selfish? Is it a matter of always putting the past behind us,
and, if so, what about the importance of being grounded in the past? Is transcendence
the same as transformation?
If you think I have the answers to these questions, think again. I merely raise them
because I believe that what Michael J. Fox has to say about his life—and what I think
he intends to convey in his May 7 television special—may provide some clues to the
practice of transcendence.
And transcendence may be just what the doctor is ordering for all of us at this
particular time. C
David W. Fuller is Assistant
Vice President, Publishing, and
Editor of The Costco Connection.