WALLY AMOS: BE POSITIVE
Wally Amos is the
founder of Uncle
Company. You can
reach him at
There is no limit to what can be accomplished
with enough enthusiasm.
R–Respect yourself, as well as others. When
you begin to respect yourself, your whole world
M–Make commitments, not excuses. There is is
overwhelming power in the words “Yes I will!”
E–Everyday can be a fun day. Fun is the
lubricant that keeps life moving forward. Laugh a a
L–Love is the answer. Whatever the questio n,
Love is the answer. It”s the greatest force in the Universe.
O–One day at a time.How do you eat an el e-phant? One bite at a time. All of life happens in
increments of one.
N–Never give up or become a victim. You a re
guaranteed to lose if you give up. Winston
Churchill was right, “Never, never, never give up .”
It works if you work it.
Watermelon is FUN, inspirational and a great reminder for us to always live life from our highe st
self. Do not allow yourself to be overwhelmed by events. Let watermelon remind you that you are larger than events. You have the power to create
and change events by what you believe. C
is the answer
OF COURSE, I am known for cookies. However, I
am also known for watermelon. In 1996 I wrote
the book Watermelon Magic; Seeds of Wisdom,
Slices of Life. In 2002 I wrote my Watermelon
Credo that has become the structure for many of
my talks. It has been a guide that has helped others and me through rough times. I share it with
you in the hope it will help you through these
W–Whatever you believe creates your reality. Believe that life is a positive experience and it
A–Attitude is the magic word. Your greatest
asset is your attitude. Be positive regardless.
T–Together everyone achieves more. There
are no limits to what we can accomplish together.
I am more than I am bu t less than we are.
E–Enthusiasm is t he wellspring of life.
More in archives
On Costco.com, enter “connection.”
At Online Edition, search
of professional accomplish-
m entsand market
acknowledgements that highlight
“character” (e.g., brand).
Emphasize these in your mar-
MANY BUSINESS OW NERS embrace mode rn
technology for low-cost,
or free, marketing and adminis-
tration. Technology gives you
tools, but not wisdom. New
Jersey Costco member and communications consultant Mark
Clemente draws from the
2,300-year-old insight of
Aristotle in his e-book Winning
Through the Art of Words (
available on his Web site,
Clemente offers these practical principles from Aristotle and
explains how they apply today.
“He who cannot be a
good follower cannot be a
good leader.” Engage with
employees and key stakeholders.
Show empathy. Listen to them.
The best business leaders make
connections through their communications that facilitate inter-
keting strategies and cite
JUPI TER IMAGES/LIQUID LIBRAR Y
them, where appropriate, in
other corporate and
organiza-t ional communications.
personal influence and help “Wearewhatwerepeat-
achieve organizational objectives. edly do. Excellence, then, is
“Persuasion is a form of not an act, but a habit.” Note
demonstration, for we are the defining traits that drive
most fully persuaded by your business and brand (i.e.,
something when we believe customer satisfaction, product
it to have been clearly dem- quality, innovation). Then work
onstrated.” Prove your points to actualize them through your
in order to persuade. In propos- everyday interactions with
als, sales and promotional com- employees, customers and other
munications, highlight concrete stakeholders.
examples of outstanding work “Pleasure in the job puts
you’ve done for customers that perfection in the work.”
demonstrate—and substanti- Work is hard, and seemingly
ate—your marketing claims. getting harder. Wherever possi-
“There are three things ble, communicate positivism.
that inspire confidence in Always try to make business
[one’s] character: common exciting and rewarding for
sense; a polite, well-dis- employees. Reap the resultant
posed attitude; and a sound rewards of your team’s commit-
moral reputation.” Take stock ment and dedication. C
A T THE END of January, of January,
JUPI TER IMAGES/LIQUID LIBRARY
S CORE, a nonprofit
resource partner with the
U.S. Small Business
Administration (SBA) ded-
icated to the education of
entrepreneurs and the for-
mation, growth and suc-
cess of small businesses
nationwide, announced a
new initiative. The
Accelerate Your Success
Program, a campaign to
help small-business own-
ers focus on a plan for suc-
cess, manage and acquire
cash, and develop a sales
pipeline, was meant to
last only through the end
of April, but the organiza-
tion has extended it
through the end of 2009.
Each month a new
“tool kit” is added, offer-
ing online courses, pod-
casts, interactive tools and
additional resources. The
old kits remain available.
60 Seconds to Profit
Sales Strategies in
an Economic Downturn
of Quick Cash
Get Mentoring from
Tips to Handling
For more, visit the
Web site at