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EDITOR David W. Fuller 425-313-8510 firstname.lastname@example.org
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Jessica Han, Seoul
Will Fifield firstname.lastname@example.org
Steve Fisher Steve. Fisher@costco.com
COPY EDITOR Miriam Bulmer
Rhonda Abrams, Shannon Axthelm, Steve Blount, Richard Deitsch,
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Brian O’Connell, Angela Pirisi, Eric Plasker, Kelly Putter, J. Rentilly,
Marc Saltzman, Garrett Sessions, Richard L. Trumka, Pat Volchok
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P.O. Box 34088, Seattle, WA 98124-1088
999 Lake Drive, Issaquah, Washington 98027
For information on warehouse hours and more:
1-800-774-2678 or visit Costco.com
The Costco Connection is published by Costco Wholesale. All
editorial material, including editorial comments, opinion and statements of fact appearing in this publication, represents the views of
the respective authors and does not necessarily carry the endorsement of Costco Wholesale or its officers. Information in The Costco
Connection is gathered from sources considered to be reliable, but
the accuracy of all information cannot be guaranteed. The publication
of any advertisements is not to be construed as an endorsement of
the product or service offered unless it is specifically stated in the
ad that there is such approval or endorsement. Products advertised
may not be available at all locations at the time of publication.
Publishing offices are located at 999 Lake Drive, Issaquah, WA
98027. Copyright © 2010 Costco Wholesale.
from the publisher’s desk
YOU MAY HAVE NOTICED that we are already in
holiday swing at Costco. Longtime members know that
Costco practices an “early in, early out” merchandising
philosophy. We bring out our best holiday merchandise
early in the season and sell through long before the
holidays. The advantage of this is that we are able to procure better savings from suppliers, and that translates to
greater savings for our members.
This also means that when something is gone, it’s
gone! Even if you have been a member of Costco for only
a short time, you have probably learned the lesson: When
you see it, you’d better buy it. You will find our best holiday items at our best prices now.
On page 74, Pat Volchok showcases the great values and great quality of our holiday
trimmings, available in the warehouses and online at Costco.com. You’ll find pre-lit trees,
LED lights, pre-decorated garlands and sets of color-themed ornaments, fresh wreaths
and extraordinary Nativity displays to help decorate the inside or outside of your home.
For gift ideas, check out the What’s New items, beginning on page 76, and the profile,
on page 39, of clay artist Heather Goldminc, who designed a unique and exclusive snowman candle house for Costco.
If you’re shopping for someone with an eye for humor, turn to page 32, where Garry
Trudeau, the creator of Doonesbury, discusses the 40-year evolution of that comic strip
and the retrospective collection that Costco will be carrying.
If you or someone on your list is a movie lover, you’ll want to read our cover story on
Jerry Bruckheimer, which touches on the famous producer’s long-running success with
Disney. Many of his movies have been carried at Costco, including his two latest, The
Sorcerer’s Apprentice and Prince of Persia: The Sands of Time. Members will find these plus a
variety of other DVD and Blu-ray selections at their local warehouse and on Costco.com.
So, get a jump on your holiday shopping, and we’ll see you in the warehouse. C
Ginnie Roeglin is Senior Vice
President, E-Commerce and
Publishing, and Publisher of
The Costco Connection.
from the editor’s desk
David W. Fuller
ONE OF THE TENETS of The Connection’s editorial
approach is to avoid the scare journalism that seems
to be so prevalent these days. So why, you ask, are we
running this piece on page 26: “Stop. Think. Connect.
Staying safe online is your responsibility”?
Well, there does come a proper time to sound a
warning, and when it comes to phishing and e-mail
scams affecting individuals and businesses, this article
and others I have read have convinced me that we all
should be increasing our awareness levels.
Scare journalism tends to take a potential problem,
Another characteristic of scare journalism is that often there is little the reader can
do about the perceived danger. This is not the case with phishing. Most aspects of this
problem are within personal control, and our article offers tips for doing what you can
to avoid this type of crime.
At the end of the day, the simple act of constant awareness is your greatest safeguard.
It is something like the awareness of the necessity of not spreading germs and therefore
washing your hands frequently. Remembering to think twice before clicking on a link
or responding to an e-mail from someone you don’t know can certainly help improve
your chances of not becoming a victim. C
David W. Fuller is Assistant
Vice President, Publishing, and
Editor of The Costco Connection.
OCTOBER 2010 ;e Costco Connection 7