health for your WAREHOUSE/ COSTCO.COMPerfect for Every Body™ These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. ©2010 Nature’s Bounty, Inc. 10-1038CCdr WAREHOUSE ONLY
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The
bottom line
ONE IN THREE American moms struggles
to provide her baby with enough diapers,
according to a recent study commissioned
by Kimberly-Clark’s Huggies Brand. These
mothers have had to cut back on basic essentials such as heat, electricity, child care or even
food, in order to provide enough diapers.
Due to this issue of diaper need, babies
may be kept in wet, dirty diapers for extended
periods of time or, in more extreme cases,
made to wear used disposable diapers that
have been cleaned or dried out.
Many mothers have missed work or
school, or kept their babies out of day care,
because they did not have enough diapers.
The majority of licensed day-care centers
require a full day’s supply of disposable, not
cloth, diapers.
“As a social worker, I was surprised to learn
that there were no public subsidies for dia-
pers,” says Joanne Goldblum, executive direc-
tor of The Diaper Bank, an organization she
began six years ago that distributes free diapers
to babies in need, in New Haven, Connecticut.
“The issue of diaper need is widespread, par-
ticularly in today’s difficult economy.”
The issue of diaper need prompted
Huggies to develop Every Little Bottom, a pro-
gram committed to helping to get diapers to
babies in need. In 2010, Huggies will donate
up to 20 million diapers— 2 million diapers
each to 10 local diaper banks across the coun-
try. From October through December, each
specially marked pack of diapers purchased
will help diaper a baby in need.
In addition to diaper donations, Huggies
and its partners are helping communities
across the country get involved as well. By visiting
EveryLittleBottom.com, community members can donate diapers through a virtual
diaper drive, find local diaper events to attend
and access tools on how to host a diaper event.
“The national expansion of Huggies Every
Little Bottom will allow us to help even more
babies,” says Stu Schneider, senior director of
the Huggies brand. “And, the ability for us to
truly localize this effort through the help of our
dedicated partners and retailers to
help babies in local communities
is critical to making an impact.”
For more information about
diaper need and how and where
you can donate diapers,
visit
www.costco.com
and search “Huggies.”
—T. Foster Jones is critical to making an impact.”
MEDIA BAKERY
The Costco Connection
Costco carries Huggies, as well as Kirkland
Signature TM diapers.
NOVEMBER 2010 ;e Costco Connection 77
