Mobile access is
the future and the
future is here Beaming upto Costco.com
By David Wight
IF YOU HAVE A Web-enabled phone, Costco.com
should be a favorite—make that essential—
destination for you. ;e Connection had an opportunity to
quiz Robb Walters, director of site design, about a
recent “smart” development.
The Costco Connection: Why has Costco.
com launched a mobile version of the website?
Costco.com has seen a greater
than 1400 percent increase in mobile-device tra;c
to the website. Obviously there is an interest in shopping or browsing the site with those devices.
We’ve seen most mobile tra;c coming from
iPhones, but also from iPads, Androids and BlackBerrys. Other “connected” devices are being used
too, such as PlayStations, Wii and some TV models.
Mobile access is a channel for which there is
signi;cant demand, and, going for ward, the growth
in mobile access will be huge.
CC: For someone who is already a registered
Costco.com shopper, does the shopping experience
change if you use your cellphone?
Costco.com will recognize the device
you’re using to contact the site. It will be an automatic shi; to the mobile platform when it senses
you’re using a phone. Beyond that, the experience
will only be di;erent in terms of the navigation
CC: Are there any security or privacy concerns
when ordering from Costco.com via a cellphone?
RW: Ordering from your mobile devices is just
as secure as ordering from your computer. ;e same
levels of encryption are used to protect and secure
your private information, and your phone number
will not be captured or used.
Coming soon: Costco.com
apps for iPhone, Blackberry
and Droid phones.
CC: What changes were necessary to create a
mobile platform for Costco.com?
RW: We needed to develop something simpler,
faster to load and easier to navigate. So we’ve created
a more distilled version of the website, with smaller
graphics that load faster and navigation that you can
move through easier with a ;nger.
CONTINUED ON PAGE 86
CC: Are there unique features of the mobile
RW: Yes. ;e warehouse locator will be totally
interactive with your Web-enabled phone. You can
enter a Zip code, or, depending on your phone, your
location could be used to generate a custom map
showing the warehouses near you. It also allows you
to ;lter for di;erent warehouse services, such as the
LEGIONS OF COSTCO members are devoted to the holiday greet- ing card program o;ered by 1-Hour Photo and the Photo Center on Costco.com. ;e value and quality are ;rst-class, and the personal- ization a;orded by your choice of photo and design elements gives you the thrill of creating something special.
r Holiday greeting cards
Photo holiday cards
It all starts with your photo. ;en select from this year’s updated
card designs. Or, if you have design experience, you can submit
your own 6-by- 7½-inch card design—the ultimate customization.
If you order at 1-Hour Photo in the warehouse, you’ll ;nd 20
designs to pick from; if you order online at the Photo Center on
Costco.com for warehouse pickup, you’ll ;nd another 25 designs.
An order of 50 cards costs $14.99; additional sets of 25 cards ordered
when you place the original order cost $5.49.
A new feature this year is the 12-month calendar card—a bonus
only with card orders—which can use the same photo as your holiday card order or an alternate. An order of 50 cards comes with four
bonus calendar cards; additional 25-card sets come with one calendar card. Extra calendar cards can be ordered for 39 cents each.
CONTINUED ON PAGE 86
New this year,
full card orders
come with four
as a bonus.
NOVEMBER 2010 ;e Costco Connection 85