that ‘people have not washed correctly for
2,000 years,’ ” says Maurer.
If it’s not soap, what is it?
“Sebamed ‘soap’ is a no-alkaline soap,”
Maurer explains. It’s a “soap-free cleansing
bar” and the only cleanser on the market that
can boast a slightly acidic pH level of 5. 5,
which matches the skin’s. The pH scale works
by measuring how acidic, or basic (alkaline),
a substance is. On a scale of 1 to 14, a 7 is
neutral. Anything above 7 is alkaline, and
anything below is acidic. The skin’s protective
barrier, the acid mantle, is around 5. 5. The
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high alkaline value of regular soap (which
typically has a pH balance between 9 and 10)
strips away the protective properties of the
mantle like a wiper blade sloughing rain off a
windshield. “The acidic-layer theory kick-started an intensive and long-lasting research
period,” says Maurer.
This led to the subsequent development
of a host of skin-care products. Sebapharma
now touts an extensive pH 5. 5 line that
includes body washes, baby-care and sun-care products, and shampoos—the most
complete product eczema line worldwide.
The products are paraben-free, nearly 100
percent biodegradable and enriched with
vitamins and amino acids.
Sebapharma has not rested on its laurels:
Even with their successes, new developments
are always taking place. “While initially only
persons with skin problems benefitted from
this innovation, which rendered the soap prohibition obsolete, an altered view on skin care
developed with time within the whole population,” says Maurer. “Skin care as a means of
keeping the skin healthy and preventing skin
diseases is coming increasingly into focus.
FRANCE FREEMAN
“Both the research and development and
the quality-control departments ensure that
the company constantly keeps up with the
pulse of time.” C
“Bot
Jacqueline M. Duda is a freelance health
writer based in Washington, D.C.
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