Costco Connection - January 2011

Scott
McCarron
Health
Products
Assistant
Buyer
PROTEIN supplementation
in our diets has become a
widely discussed topic over
the last several years. Every
individual’s intake is differ-
ent depending upon level of
exercise, but the most
important thing coming out
of recent studies is that
many of us need more pro-
tein in our diet.

When combined with resistance and/or weight training, these items will help promote lean muscle mass, which is crucial to burning stubborn stored fat.

As someone who uses these products every day, I can attest that Cytosport puts their products through some of the most stringent testing to ensure they are providing the highest-quality products on the market.

If you’re looking for a great-tasting, high-quality, high-protein product to supplement a meal, use as a snack between meals or drink before and after workouts, try using Muscle Milk Light or mixing a 100 percent whey protein shake. C

Hear me,
hear me
Costco Hearing Centers
raise the decibels

NORTH CAROLINA COSTCO member Ken Espe was in the Myrtle Beach Costco one day when the batteries in his hearing aids died. He had seen Costco e-mails about the Hearing Aid Centers but never thought of visiting one. Thousands of miles away, Sanjay Shah was walking through the Watford, England, Costco when he noticed that country’s first Hearing Aid Centre. Both men’s visits proved to be ear-opening experiences.

The septuagenarian Espe has had hearing prob-
lems since the age of 12. “I’ve been to [other provid-
ers],” he says, “but I would say [Costco] was the best
of the lot.”
Shah says, “I’ve been looked after by the local
hospital here, but the treatment I get from the hospi-
tal was not up to standard.” His assessment of the
Costco Hearing Aid Centre is decidedly different. “It
was fantastic,” he says, and uses the word often. “I was
absolutely amazed the way [the Costco hearing aid
dispenser] explained the product he gave me, and I
New York, a digital marketer and consultant for spe-
cial projects for Brickhouse Alert, says, “Brickhouse
Alert has a device that has a personal panic button
in combination with an automatic fall detector.” The
size of a cell phone, the device can be worn on a belt
or kept in a pocket.

health for your

said, ‘Where have you been
all these many years?’ ”
Costco’s hearing cen-
ters employ more than 400
licensed personnel, at more
than 380 locations, to serve
members in the United
States, Canada, Mexico,
Japan, the United Kingdom,
Australia and, soon, Taiwan
and Korea.

FRANCE FREEMAN

Espe was impressed that his Costco hearing aid dispenser not only detected something, but showed great concern and strongly urged him to see his doctor for a follow-up.

Beyond the caring and well-trained staff, Costco Both Espe and Shah are in positions where hearing is essential: Espe works in real estate; Shah is a funeral director. Each was amazed by the connectivity between their hearing aids and their cell phones.

“I used to get all kinds of whistling and noise,
and they were really uncomfortable,” says Shah of
previous hearing aids. “This one is fantastic.”
In addition to premium technology, Costco
Hearing Aid Centers provide lots of freebies, includ-
ing hearing tests (to determine if hearing aids will
help), follow-up appointments, hearing aid cleaning
and checkups, loss and damage coverage (with no
deductible), one hearing aid dryer per purchase and
10 hearing aid batteries per hearing aid purchased.
And, of course, incredible Costco value pricing—as
much as 50 percent less than the prices charged by
some other providers.

Make an appointment at the Hearing Aid Center near you for a free, no-obligation hearing test to determine if your hearing loss may be helped by hearing aids. Current wearers are invited to schedule a complimentary hearing-aid checkup that includes a cleaning and a new battery.

Ken Espe says, “I don’t want to denigrate any [previous providers], because they didn’t do bad; but this was better.”—Steve Fisher

York) is starting an outpatient falls clinic where people can come in, be assessed, have their medications reviewed and be given some protocols so they are less likely to fall in the future, says Costco member Geri Brooks, the hospital’s director of senior services. (Check with your local hospital to see if they have a similar program.)