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The Costco Connection is published by Costco Wholesale. All
editorial material, including editorial comments, opinion and statements of fact appearing in this publication, represents the views of
the respective authors and does not necessarily carry the endorsement of Costco Wholesale or its officers. Information in The Costco
Connection is gathered from sources considered to be reliable, but
the accuracy of all information cannot be guaranteed. The publication
of any advertisements is not to be construed as an endorsement of
the product or service offered unless it is specifically stated in the
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98027. Copyright © 2011 Costco Wholesale.
from the publisher’s desk
DID YOU KNOW that Costco can save you thousands
on an elegant wedding?
It all begins with the engagement, and usually a diamond ring. All of the warehouses and Costco.com carry a
selection of diamonds and one-of-a-kind pieces, as well as
beautiful wedding bands. Costco requires all diamonds to
meet specific Gemological Institute of America (GIA)
standards. Diamonds that are 1 carat or larger include an
International Gemological Institute appraisal, and diamonds that are 1. 25 carats or larger also include a GIA
Diamond Grading Report. To learn more about selecting
the perfect diamond, type “diamond FAQs” in the search box at Costco.com.
Then there are the invitations, flowers, cake, food, wine, champagne, photos, honeymoon, travel arrangements for guests, gifts for the wedding party and the bride and
groom, and—can you believe it?—the wedding dress. You’ll find these and more at your
local warehouse and Costco.com. Our designer wedding gown collection, sold during
Special Events in select warehouses, is highlighted on page 33.
Costco.com is also an excellent resource for many luxury wedding items. Just type
“wedding” in the search box at Costco.com and you will find our elegant selection of
jewelry, wedding invitations, wedding floral collections and even honeymoon travel packages. Our wedding floral collections are truly stunning and include the bridal bouquet
and toss-away bouquet, bridesmaid bouquets, corsages, boutonnieres and centerpieces.
We offer collections of roses, calla lilies, hydrangeas, sunflowers, star of Bethlehem
and mixed garden flowers.
Be sure to use your Costco American Express True Earnings Card and earn rebates
on your wedding purchases. Executive Members also earn rebates of up to 2% on most
purchases up to $500 per year.
You can have a beautiful wedding à la Costco, and only you will know how much
you saved! C
Ginnie Roeglin is Senior Vice
President, E-Commerce and
Publishing, and Publisher of
The Costco Connection.
from the editor’s desk
David W. Fuller
I AM SOMETIMES asked to explain the nature of
From the Editor’s Desk. A fair question, since this column
ranges broadly among subjects.
The columns really are about values. They discuss
actions we might want to avoid and goals to which we
might want to aspire. They aim to suggest, not preach.
They are written with one of the country’s largest print
audiences in mind. They do not strive for controversy;
indeed, they seek just the opposite. Sometimes, large
segments of our diverse audience have sent in firestorms
of response. More often, individual readers have written from their hearts with praise.
Why do these columns elicit such a wide range of responses? Yes, the sheer size ( 20
million readers) and diversity of the audience is part of the answer. But I believe one of
the underlying drivers is the fragmentation of American society, much of which is driven
by columnists who stress division, rather than unity. The aspiration of this column is to
explore common values that allow us all to move forward as individuals, as organizations,
as a nation and as a world community.
If that sounds like an overly lofty goal for a column in a magazine that has as one
of its key functions the selling of merchandise, it really isn’t. That is because Costco is
premised on some of the very values that run counter to so many of the trends of recent
years: offering a fair deal for members, treating suppliers with respect, giving employees
decent wages and a good place to work, striving for constant improvement, avoiding the
self-negating quest for perfection, serving the local community, being mindful of the
global implications of what we do and never forgetting to have fun along the way.
It’s called “the Costco way,” and it is something I deeply believe is well worth a few
words of explanation now and then. C
David W. Fuller is Assistant
Vice President, Publishing, and
Editor of The Costco Connection.
MARCH 2011 The Costco Connection 7