ferent health businesses to work
with. While on the flight, Amy
read her Costco Connection and
was intrigued by my story. She
mentioned to Phil she thought we
would be a great fit as we live
locally and share the same passion
for health. Phil e-mailed me from
the plane, and when they arrived
back in Michigan we met.
Phil and Amy truly appreciated the foundation of the business: health, passion and
helping others discover true health. I was
taken by the structure, ambition and business
sense Amy and Phil brought to the table. For
me, this meant moving myself on to actually
running the business instead of working for it,
and adding dynamic, strong business partners to Raw Way.
Now, eight months after our partnership
[began], we have five employees working for
Raw Way. We moved our manufacturing to
downtown Flint, Michigan. This not only
brings us our own space, and more of it, but it
is allowing us to be part of a city that is trying
Next, we have added a new crunchy raw
candy bar to our line and updated our entire
line of bars. Our next big endeavor is to find a
large retail chain to carry our bars, as we have
customers from all over the states asking
where they can buy Raw Way bars, thanks to
The Costco Connection n
share their successes
article was published and said their mom
showed them the article about Launch and
put it away until they planned their move.
They would then dig out the article and call
us when they were ready and really found this
resource to be a relief.
Sean Whalen, Alter-G, Inc.
Manufactures and sells anti-gravity
In the past year our revenues have almost
doubled in a very tough economy. Our rapid
growth has been propelled by the new Anti-Gravity Treadmill launched a year ago (the
M300 model), combined with an expansion
of our sales force and the appointment of
more than 15 international distributors.
We have shipped almost three times
more units than we did in 2009 to a broad
base of customers. These include pro sports
teams such as the Dallas Cowboys, colleges
such as Princeton and Harvard University,
medical facilities and fitness centers. We also
sell a lot of units to the Veterans Affairs system that help our servicemen and -women
rehabilitate from injuries sustained in Iraq
and Afghanistan. The largest increase in units
has gone to nursing homes, where our product enables the elderly to get up and walk or
run pain free in a fall-safe environment—and
thereby resume normal living.
After being the driving force in creating
and bringing the Alter-G to market, I have
now turned to a building-the-market role. I
moved to Europe to manage operations for
Europe, the Middle East and Africa—locating
and setting up distributors, finding and training customers, and setting up a customer service and logistics organization to support our
rapidly expanding global presence.
DAN DELONG/RED BOX PICTURES
Justin Brotman, Healeo
Retail health food store and juice bar
The Costco Connection article was a major
launching pad for my business in a few different ways. Our national presence was immediately established as measured by our Web
sales. Customers from around the country
and world began ordering from our online
store. Never before had we shipped anywhere
farther than San Francisco [from the business’s headquarters in Seattle].
This jump-start of our e-commerce business gave us an unexpected source of revenue
aside from our physical retail location.
Another important outcome of the article was its psychological boost for our staff
and me personally. E-mails, calls and visits
from new people were incredibly supportive
and enthusiastic about what we were doing.
Running a small business can be emotionally taxing, to say the least, and this support was a main factor in fueling us to work
that seventh day in the week and that 12th
hour of the shift. C
Sean Whalen, Alter-G, Ltd.
Bethany Herr-Hatfield, Raw Way
Manufactures and markets raw-food bars
The first few months following the article,
my online orders grew by the hundreds! My
self-run business was taking off at a much
faster pace than I could manage. I was covering
manufacturing (hand-making each bar, which
takes 30 hours from start to finish), packaging,
shipping and handling, and customer service
with the help of a couple of family members. I
quickly realized my business needed some
structural support, and fast.
In late March , Amy Miles and Phil
Shaltz (my current business partners) were
flying to Health Expo West looking into dif-
CHAD TAYLOR, THE SPENCER AGENCY