JULY 2011/Vol. 26/No. 7
Member motıvations
A lifestyle magazine for Costco members
COVER STORY
The other shoppers
you bump carts with
at Costco put their
membership to use
in many different
ways and for a
variety of reasons.
BY STEVE FISHER
PAGE 20
DEPARTMENTS
7 Front End
By Ginnie Roeglin and
David W. Fuller
8 Dialogue
Letters from our readers
11 Fresh Views
Brain food for the entrepreneur
13 Consumer Connection
By David Horowitz
15 Financial Connection
By Suze Orman
16 Informed Debate
Are biofuels actually a good idea?
27 Arts & Entertainment
Book buyers’ picks
39 For Your Health
Stay fit on the road + Food safety
+ Eye-injury prevention
74 Member Connection
Every member has a unique story
t
e
STEVEN LAIT
26 Book Pick: The Imperfectionists
Compelling characters fill the
pages of Tom Rachman’s novel
about life at an international
newspaper.
BY MARK ANSTEAD
FEATURES
31 Version quest As Barney in Barney’s Version,
Paul Giamatti searches for
the meaning of his life.
BY J. RENTILLY
35 Designs on sleep How to make your bedroom
most conducive to a good
night’s sleep.
BY MALIA JACOBSEN
42 Creative Cooking: Watermelon
Watermelon can add
juicy pizzazz to a variety
of meals and drinks.
BY STAR LAWRENCE
ee i
SPECIAL SECTION: For your home
INSIDE COSTCO
58 Buying Smart: Furniture Behind the scenes of Costco’s
semiannual furniture showcase.
BY PAT VOLCHOK
61 Costco Connection online
Word of mouth goes digital.
BY DAVID WIGHT
63 Costco Travel:
Three-day getaways
When you’re short on time
and money, a short vacation can
still recharge and relax.
BY T. FOSTER JONES
69 Costco Services:
Electronic medical records
Costco offers a new service to
small-practice health providers.
BY STEVE FISHER
70 What’s New
72 Special Events
49 Design on a dime Frank Fontana offers low-cost,
high-design home-decorating ideas.
BY JUDITH A. STOCK
55 The media-room squeeze Some tips for setting up a home
theater when you’re short on space.
BY GRETCHEN ROBERTS
Plus: Costco Furniture
Buyer’s Pick
Healthcare on the record
69
ARTVILLE
MEMBER SERVICE:
1-800-774-2678
