®
PUBLISHER Ginnie Roeglin
EDITOR David W. Fuller 425-313-8510 dfuller@costco.com
EDITORIAL DIRECTOR Anita Thompson 425-313-6442
athompson@costco.com
MANAGING EDITOR MANAGING EDITOR
MAGAZINES BOOKS
T. Foster Jones 425-313-6748 Tim Talevich 425-313-6759
Tod.Jones@costco.com
ttalevich@costco.com
ONLINE EDITOR
David Wight David. Wight@costco.com
ASSOCIATE EDITORS
Lorelle Gilpin, Ottawa 613-221-2009 Lorelle.Gilpin@costco.com
Sue Knowles, London 011-44-1923-213113 sknowles@costco.co.uk
Sungwon Pae, Seoul 82-2-2630-2700 swpae@costcokr.com
ASSISTANT EDITORS
Stephanie E. Ponder, Seattle sponder@costco.com
Jessica Han, Seoul
jhhan@costcokr.com
REPORTERS
Will Fifield wfifield@costco.com
Steve Fisher Steve.Fisher@costco.com
COPY EDITOR Miriam Bulmer
CONTRIBUTORS
Wally Amos, Jodi Helmer, Susan Hirshorn, David Horowitz,
Laura Langston, Star Lawrence, Dr. Robert J. Leon,
Janet McCart, Harvey Meyer, Annette Alvarez-Peters,
Marc Saltzman, Irene Middleman Thomas, Pat Volchok
ART DIRECTOR Doris Winters dwinters@costco.com
ASSOCIATE ART DIRECTOR Lory Williams lwilliams@costco.com
GRAPHIC DESIGNERS
Ken Broman, Bill Carlson, Susan Detlor, Steven Lait,
Chris Rusnak, David Schneider, Brenda Tradii
PRODUCTION MANAGERS
Pam Sather, Seattle psather@costco.com
Elaine Emond, Ottawa Elaine.Emond@costco.com
ASSISTAN T PRODUCTION MANAGER
Antolin Matsuda amatsuda@costco.com
COLOR TECHNICIAN MaryAnne Robbers mrobbers@costco.com
ADVERTISING MANAGER
Jane Klein Shucklin 425-313-8277 jshucklin@costco.com
ASSISTAN T ADVERTISING MANAGER
Kathi Tipper-Holgersen 425-313-6581 ktipper@costco.com
ADVERTISING COORDINATORS
Melanie Woods, Seattle 425-313-2558 mwoods@costco.com
Sam Styles, London 011-44-1923-830487
sstyles@costco.co.uk
Chatelaine Tuafo, Ottawa 613-221-2947 Chatelaine. Tuafo@costco.com
SENIOR ADVERTISING PROJECT COORDINATOR
Steve Trump strump@costco.com
ADVERTISING / PROMOTION COPYWRITER
Bill Urlevich
NATIONAL ADVERTISING OFFICES
John McCarthy & Associates
2683 Grandoaks Drive
Westlake Village, California 91381
johnmccarthy1@sbcglobal.net; 818-706-8066
BUSINESS MANAGER
Janet Burgess
CIRCULATION MANAGER
Rossie Cruz 425-313-6715 rcruz@costco.com
CIRCULATION / EDITORIAL ASSISTAN T
Dorothy Strakele 425-313-6899 connection@costco.com
ADMINISTRATIVE ASSISTANT
D. Ted Harris 425-313-2937 dtharris@costco.com
COSTCO WHOLESALE
P. O. Box 34088, Seattle, WA 98124-1088
999 Lake Drive, Issaquah, Washington 98027
Fax: 425-313-6718
Email:
connection@costco.com
For information on warehouse hours and more:
1-800-774-2678 or visit Costco.com
The Costco Connection is published by Costco Wholesale. All
editorial material, including editorial comments, opinion and statements of fact appearing in this publication, represents the views of
the respective authors and does not necessarily carry the endorsement of Costco Wholesale or its officers. Information in The Costco
Connection is gathered from sources considered to be reliable, but
the accuracy of all information cannot be guaranteed. The publication
of any advertisements is not to be construed as an endorsement of
the product or service offered unless it is specifically stated in the
ad that there is such approval or endorsement. Products advertised
may not be available at all locations at the time of publication.
Publishing offices are located at 999 Lake Drive, Issaquah, WA
98027. Copyright © 2011 Costco Wholesale.
FRONTend
from the publisher’s desk
Ginnie Roeglin
SUSTAINABILITY HAS LONG been serious business at
Costco. Sustainability refers to agricultural and production
processes that ensure an adequate, ongoing supply of quality foods, while people involved in every step of the process
enjoy livable incomes and the environment is protected for
future generations. The result? Local businesses and communities thrive and our members receive top-quality food
at great prices.
Costco buyers go straight to the source to understand
the process for every item that we sell. A good example is
our organic egg program, described in the cover story on
page 22. We are working with egg producers around the
country to make local, sustainable, high-quality organic eggs available to our members.
And, as the story points out, these same sustainable production methods can be applied to
many other products.
Packaging plays a key role in sustainability. Costco has long made improvements by
converting packaging to recyclable materials. We have also been redesigning packaging so
that more units fit on each pallet, requiring fewer trucks on the roads and reducing energy
consumption and pollution. Costco’s focus on sustainability is far from complete and will
continue forever.
Meanwhile, it will soon be time to head back to school! This issue is filled with
many school necessities to get your student off to a good start, including computers,
electronic tablets, binders, calculators, notebooks, pens and more. You can stock up on
all of your school and office supplies in our warehouses and on Costco.com.
The fall also brings a new soccer season. You may have read recent reports about the
dangers of concussions on youth soccer fields. Full90 soft padded headgear is designed to
reduce the risk of concussion. As founder Jeff Skeen notes in the story on page 41, shin
guards have long been required equipment on the soccer field. What’s more important:
your child’s shins or his or her head? You can find Full90 headgear on Costco.com.
Enjoy your summer, and we’ll see you in the back-to-school section at Costco! C
Ginnie Roeglin is Senior Vice
President, E-Commerce and
Publishing, and Publisher of
The Costco Connection.
from the editor’s desk
David W. Fuller
FOR SOME TIME now, we have been suggesting you try
out our Online Edition. Many readers who have linked to
or called up the OE have signed up to receive it each
month. Some who have made that decision have canceled
their print edition. Others have chosen to continue with
both editions. What surprises me is that the numbers in
both cases are as low as they are.
You have to understand that I am a “print guy” of
some 40-plus years’ standing—or sitting (at the type-
writer and computer). But as a reporter, editor, publisher
and marketer during that time, I have adapted to and
ultimately embraced numerous technological advances. I believe still that nothing can
compare with the true portability and pleasing tactile qualities of a good print publica-
tion. But a replica digital edition such as ours has its advantages:
• It is less costly to deliver to readers, saving on paper, ink, gasoline and human effort.
• It is more easily sharable, through the Internet.
• It is easily searchable for the subjects that are of most interest.
• It offers access to an archive of previous issues going back to 2004, also fully searchable. (That in itself I consider a whopper of a plus.)
I want to encourage you to give the Online Edition a try.
You can do this by going to Costco.com and searching for
“subscription.” To make this even easier for those of you with
smartphones, here is one of those new-fangled 2D barcodes.
Just snap a shot and you’ll go right to our Online Edition
sign-up page. C
David W. Fuller is Assistant
Vice President, Publishing, and
Editor of The Costco Connection.
FREE READER AT SCAN.MOBI
AUGUST 2011 The Costco Connection 5
