COVER STORY
Christopher Kimball’s Cook’s
Illustrated magazine and
America’s Test Kitchen television
program have built a devoted
following by avoiding ;ash and
focusing on substance.
BY TIM TALEVICH
In the
kitchen
with Kimball
PAGE 29
DEPARTMENTS
9 Front End By Ginnie Roeglin and David W. Fuller
10 Dialogue Letters from our readers
15 Fresh Views Brain food for the entrepreneur
17 Financial Connection By Suze Orman
18 Informed Debate Should the mortgage interest
deduction be phased out?
51 Arts & Entertainment Book buyers’ picks + DVD buyers’ picks
67 For Your Health Identifying dementia + Battery safety +
Marrow donation
96 Member Connection Costco members changing
the world for the better
FEATURES
23 Great by choice In his new book, Jim Collins,
author of Good to Great,
explores what makes a
business thrive.
BY CHRIS PENTILLA
35 Wine Connection Wonderful reds from three
notable Italian regions.
BY ANNETTE ALVAREZ-PETERS
72 Ditching diabetes Shifting your daily habits can
reduce the need for diabetes
medication and may even
prevent diabetes entirely.
BY MALIA JACOBSON
MEMBER SERVICE:
1-800-774-2678
COVER PHOTOGRAPHY: CARL TREMBLAY
Pumpkin pie
page 91
DANIEL J. VAN ACKERE
INSIDE COSTCO
79 Costco Travel: Puerto Rico Puerto Rico is an island of
diverse pleasures.
BY SARAH WYATT
81 Costco Services: Intuit Costco and Intuit team up to offer two
new programs for small businesses.
BY TIM TALEVICH
83 Photo marketing Developing eye-catching materials
is key to a business’s success.
BY KRETA CHANDLER
87 It’s in the cards Holiday shopping and new holiday greeting
cards are available at the Photo Center.
BY DAVID WIGHT
89 That’s Italian! What’s so special about Costco’s
Italian-made ties?
91 The great pumpkin pie How to make 1.5 million pies
in five days.
