FREEDOM 4 EBIKES
Freedom 4 E-bikes created eye-catching posters and sell sheets using Costco’s 1-Hour Photo Center.
Picture-per fect marketing
1-Hour Photo products can give any business a creative edge
By Kreta Chandler
MOST SMALL BUSINESSES depend on marketing collateral to build their brand, attract
new customers, promote products and services, and build customer relationships and
loyalty. And in today’s highly competitive marketplace and fluctuating economy, it is more
important than ever for small businesses to set
themselves apart from others with new types of
promotional materials as they compete for customers, while saving time and money.
Many small-business owners and nonprofit
organizations now use the Costco 1-Hour
Photo Center to produce new types of business
communication materials that create awareness
and preference for their brand, products and
services and that help them appreciate and stay
in touch with their customers.
Show off retail products
Deb and Mike Weatherby, for example,
recently opened a new type of electric bicycle
store in Vermont ( www.freedom4ebikes.com)
and printed signage and point-of-sale materials at the Costco Photo Center. Using a common publishing software program, they first
designed each document to include their logo
and then saved the document as a JPG file onto
a flash drive to take to Costco for printing.
The Weatherbys printed 16-by-20-inch
poster boards of their store name and logo to
use as signage and displayed them in their
store’s front and side windows. For point-of-
sale materials, they printed several 5-by-7-inch
sheets as shelf talkers throughout the store.
They also printed 8-by-10-inch sheets that
describe a bicycle’s features and benefits, and
put each one into a plastic sleeve that hangs
on each bicycle. And as a takeaway for poten-
tial customers, they printed 500 4-by-6-inch
photo reproductions of their logo and a photo
of the bike as a reminder.
Services and nonprofits
Other small businesses, such as architectural and design firms, also print business
materials at Costco Photo Centers. Architects
Brett Potter, AIA; Dan Kamp, AIA; and Mike
Potter, ASLA ( www.focusarchitects.com)
typically produce several large-scale drawings and
plans for each phase of a major architectural
design project. They print large posters and
poster boards to use as visual aids at client
concept meetings and at planning board and
county commission approval hearings. The
concept poster boards are sometimes given as
gifts to clients when the project is completed.
“Costco provides us with a high-quality
and professional product that is also cost-effective, since we often need to update concepts and plans at each phase and reprint
them,” says Brett Potter.
Charities and other nonprofit organizations also use the Costco Photo Center for
printing. Love A Child Ministries (www.love
achild.com), for example, affordably prints
500 to 5,000 4-by-6-inch photos at a time.
The ministry mails the photos to sponsors
to keep them informed of their emergency-relief projects and developmental programs in
Haiti, such as housing, schools and food distribution projects. In 2010, Love A Child provided more than 11 million meals to the needy
in Haiti and is providing medical care and
housing to over 2,000 victims of the last earthquake, according to Mike Essmann at the
ministry. “The photos show a sponsor that
their donation is achieving what their heart
wants it to be,” he says.
LOVE A CHILD MINIS TRIES
Love A Child Ministries uses photos to
keep donors updated on its work in Haiti.
Regardless of the type of small business
you have, here are a few other ideas you can
use to promote and operate your business and
to generate incremental revenue with new
products you can sell.