Costco Connection - January 2012

Targeting your customers

YOU’VE DECIDED TO launch a website for your business, but now you’re trying to answer a bigger question: How do you get customers to visit your site or, better yet, buy something from your store?

According to a recent study by the Direct Marketing Association, email marketing can be a low-cost, effective strategy. The study found that marketing emails sent to customers through an email list compiled by the business see an average open rate of nearly 20 percent. Of those recipients who open the targeted emails, almost 7 percent click on a link that takes them to the sender’s website. Nearly 2 percent of those customers have a conversation with the sender.

Through Costco’s partnership with Go Daddy—the number-one domain registrar —you can access marketing tools to design and distribute full-color email campaigns that you can send to customers.

One tool, Express Email Marketing®,
enables you to manage your contacts, cus-
tomize communications, conduct surveys
and track results.

• Personal bundle. Share photos and videos with family and friends around the world. Go Daddy’s point-and-click website builder makes it easy to build a unique site, thanks to hundreds of well-designed, ready-made templates.

If you’re too busy to build your own company website, Go Daddy offers design services, so you can have a Go Daddy design team build a professional site that reflects your company’s heart and soul.