Targeting your customers
YOU’VE DECIDED TO launch a website for
your business, but now you’re trying to answer
a bigger question: How do you get customers
to visit your site or, better yet, buy something
from your store?
According to a recent study by the Direct
Marketing Association, email marketing can
be a low-cost, effective strategy. The study
found that marketing emails sent to customers through an email list compiled by the
business see an average open rate of nearly 20
percent. Of those recipients who open the
targeted emails, almost 7 percent click on a
link that takes them to the sender’s website.
Nearly 2 percent of those customers have a
conversation with the sender.
Through Costco’s partnership with Go
Daddy—the number-one domain registrar
—you can access marketing tools to design
and distribute full-color email campaigns
that you can send to customers.
One tool, Express Email Marketing®,
enables you to manage your contacts, cus-
tomize communications, conduct surveys
and track results.
• Personal bundle. Share photos and
videos with family and friends around
the world. Go Daddy’s point-and-click website builder makes it easy to build a unique
site, thanks to hundreds of well-designed,
If you’re too busy to build your own
company website, Go Daddy offers design
services, so you can have a Go Daddy design
team build a professional site that reflects
your company’s heart and soul.
For more information, visit Costco.com
and search “advantage1” or call toll-free
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