Costco Connection

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and ship to retailers this year.

“The biggest demand is coming from the Great Lakes, the East Coast, Florida and Texas,” says Reeves. “And there is growing interest in other markets, like South America, Australia, Europe and even places like Turkey.” Reeves says SUP is attracting a whole new crowd to the world of watersports, which has him convinced the sport is much more than a passing fad.

“SUP has moved way past surfer dudes
and the core-workout crowd,” he tells The
Costco Connection. “The main market now is
the 40-year-old family man who wants to get
out on the water and have some fun with his
wife and kids.”
Matt Zilinskas agrees. As marketing
manager of SUP board supplier Agit Global
Inc., he attributes the rapid growth in the
popularity of stand-up paddle boarding to
easy access and healthy fun.

“What was once a sport you only saw in Hawaii and California is now visible on lakes, rivers and beaches across North America,” says Zilinskas. “For almost anyone, the dream of being able to ride a board on the water is now a reality.” C

Stand-up guy Mark Cardwell is a freelance journalist and writer in Quebec City.

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