MAY 2012/Vol. 27/No. 5
FEATURES
22 Web marketing Reassess your business’s
Internet marketing strategy.
BY STEVEN VAN YODER
25 Food Should Taste Good In a competitive category,
Pete Lescoe’s chips stand out.
BY CHRIS PENTTILA
34 Time for photos You could be just one hour away
from an inspiring photo.
BY ERNIE MABER
37 Get up, stand up, paddle Stand-up paddle boarding is
easy to learn, good exercise and,
best of all, fun.
BY MARK CARDWELL
59 Wine Connection: Central Coast
California’s Central Coast wines
offer enough diversity to satisfy
any taste.
BY ANNETTE ALVAREZ-PETERS
63 Little black dress The simple, elegant LBD has
survived decades of fads. Why?
BY RACHEL STAFLER
DEPARTMENTS
7 Front End
By Ginnie Roeglin and
David W. Fuller
9 Dialogue
Letters from our readers
13 Fresh Views
Brain food for the
entrepreneur
15 Tech Connection
By Marc Saltzman
17 Consumer Connection
By David Horowitz
18 Informed Debate
Should juries for high-profile criminal trials
be anonymous?
A lifestyle magazine for Costco members
Nature may abhor a vacuum,
but the world loves Dyson’s.
How an industrial designer dusted
the competition and became a
knight in the process.
BY ROSALIND GRAY
The innovator PAGE 26 COVER STORY
COVER/CONTENTS PHOTOGRAPHY: DYSON LTD
67 Children’s summer reading How to keep your kid engaged
in reading over the summer
BY ELLEN SCHWARTZ
69 Book Pick: The Art of Fielding Chad Harbach hits a home run
with his novel of love and baseball.
BY MATTHEW ROBB
73 The Vow An interview with the couple who
inspired the book and movie
BY STEVE FISHER
79 Travel Connection: Hawaii Visiting the Big Island is like traveling
to almost every eco-zone around
the world.
BY BOB ECKER
MEMBER SERVICE:
1-800-774-2678
Delicious
baked treats
56
45 For Your Health
Arthritis + Bed-wetting +
Lyme disease +
Mental health
56 Creative Cooking
Having fun with cupcakes,
cookies and cake pops
BY GRETCHEN ROBERTS
71 Arts & Entertainment
Book buyers’ picks
100 Member Connection
Every member has a story.
INSIDE COSTCO
81 SeriousFun
Paul Newman’s kids’ camps
have a new name and a
new member, Camp Korey.
BY ANITA THOMPSON
83 Sustainability award
Costco foods manager
Sheri Flies is recognized for
her work in sustainable food.
BY TIM TALEVICH
89 Mortgage services
Help for homeowners
who find themselves with
under-water mortgages +
Water delivery service
BY STEVE FISHER
92 Buying Smart:
Kirkland Signature™
Organic Beef
MEAGHAN MOUNTFORD
Strict safety controls,
higher-quality meat and
Costco value
BY PAT VOLCHOK
96 What’s New
98 Special Events
99 Services Update
