®
PUBLISHER Ginnie Roeglin
EDITOR David W. Fuller 425-313-8510 dfuller@costco.com
EDITORIAL DIRECTOR Anita Thompson 425-313-6442
athompson@costco.com
MANAGING EDITOR MANAGING EDITOR
MAGAZINES INTERNATIONAL
T. Foster Jones 425-313-6748 Tim Talevich 425-313-6759
Tod.Jones@costco.com
ttalevich@costco.com
ASSOCIATE EDITORS
Lorelle Gilpin, Ottawa 613-221-2009 Lorelle.Gilpin@costco.com
Sue Knowles, London 011-44-1923-213113 sknowles@costco.co.uk
Sungwon Pae, Seoul 82-2-2630-2700 swpae@costcokr.com
SENIOR EDITOR
Stephanie E. Ponder, Seattle sponder@costco.com
ONLINE EDITOR
David Wight David. Wight@costco.com
REPORTERS
Will Fifield wfifield@costco.com
Steve Fisher Steve.Fisher@costco.com
COPY EDITOR Miriam Bulmer
CONTRIBUTORS
Wally Amos, Craigh Barboza, Bruce Burnett, Rita Colorito, Andrew Don,
Judith Fertig, Maria Bellos Fisher, Susan Hirshorn, David Horowitz,
Judi Ketteler, Gerald Kumin, Heidi Smith Luedtke, Meredith McGehee,
Suze Orman, Kate Parham, Andrea Downing Peck, Anthony Sanders,
Claire Sykes, Irene Middleman Thomas, Pat Volchok
ART DIRECTOR Doris Winters dwinters@costco.com
ASSOCIATE ART DIRECTOR Lory Williams lwilliams@costco.com
GRAPHIC DESIGNERS
Ken Broman, Bill Carlson, Susan Detlor, Steven Lait,
Chris Rusnak, David Schneider, Brenda Shecter
PRODUCTION MANAGER
Pam Sather, Seattle psather@costco.com
ASSISTANT PRODUCTION MANAGER
Antolin Matsuda amatsuda@costco.com
COLOR TECHNICIAN MaryAnne Robbers mrobbers@costco.com
ADVERTISING MANAGER
Jane Klein Shucklin 425-313-8277 jshucklin@costco.com
ASSISTANT ADVERTISING MANAGER
Kathi Tipper-Holgersen 425-313-6581 ktipper@costco.com
ADVERTISING COORDINATOR
Melanie Woods 425-313-2558 mwoods@costco.com
SENIOR ADVERTISING PROJECT COORDINATOR
Steve Trump strump@costco.com
ADVERTISING / PROMOTION COPYWRITER
Bill Urlevich
NATIONAL ADVERTISING REPRESENTATIVES
West: John McCarthy 805-870-4437
johnmccarthy1@sbcglobal.net
Texas: Nuala Berrells 214-660-9713
nuala@sbcglobal.net
Northeast: Frank Colonno 201-962-2759
fcmediapartners@optonline.net
Midwest: Stu Opfer 630-832-3600
stu@opfermedia.com
Southeast: Carl Mischka 252-626-8199
CarlMischka@aol.com
BUSINESS MANAGER
Janet Burgess
CIRCULATION MANAGER
Rossie Cruz 425-313-6715 rcruz@costco.com
CIRCULATION / EDITORIAL ASSISTAN T
Dorothy Strakele 425-313-6899 connection@costco.com
ADMINISTRATIVE ASSISTANT
D. Ted Harris 425-313-2937 dtharris@costco.com
COSTCO WHOLESALE
P. O. Box 34088, Seattle, WA 98124-1088
999 Lake Drive, Issaquah, Washington 98027
Fax: 425-313-6718
Email:
connection@costco.com
For information on warehouse hours and more:
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The Costco Connection is published by Costco Wholesale. All
editorial material, including editorial comments, opinion and statements of fact appearing in this publication, represents the views of
the respective authors and does not necessarily carry the endorsement of Costco Wholesale or its officers. Information in The Costco
Connection is gathered from sources considered to be reliable, but
the accuracy of all information cannot be guaranteed. The publication
of any advertisements is not to be construed as an endorsement of
the product or service offered unless it is specifically stated in the
ad that there is such approval or endorsement. Products advertised
may not be available at all locations at the time of publication.
Publishing offices are located at 999 Lake Drive, Issaquah, WA
98027. Copyright © 2012 Costco Wholesale.
FRONTend
from the publisher’s desk
Ginnie Roeglin
WITH THE OLYMPICS soon to begin in London, it
seems appropriate to focus on good health and fitness
this month. Who better than Bob Harper, America’s
most famous personal trainer, from NBC’s The Biggest
Loser, to help everyone get started on the path toward
a healthier life? Harper offers simple rules and recipes
in his new book, The Skinny Rules, which is available in
Costco warehouses. You can read about his rules and
more in our cover story, starting on page 26.
You will find many other helpful tips in the For
Your Health section, which begins on page 31, starting
with ways to boost your brainpower and improve your
memory, and some helpful information about probiotics (page 41).
Now that summer is here, it is easier to get outside and get some exercise.
However, one of the best forms of exercise might be right inside your own office
building. Stair climbing, or tower running (page 37), has become a popular sport and
is one of the best calorie-burning exercises around.
Most health professionals say good health begins with what you eat. First lady
Michelle Obama helped sow the seeds of healthy eating when she expanded the
White House kitchen garden in 2009. She wanted children to learn where their food
comes from and how to improve their health through a community vegetable garden.
Community garden projects have sprung up in many cities, as she explains in her
new book, American Grown, and in our interview with her on page 71. We’ve also
included some healthful recipes for grilling your garden fruits and veggies on page 64.
If you are still in need of inspiration to get started, the story about 67-year-old
Iron (wo)man champion and Costco member Cherie Gruenfeld on page 59 might
do the trick. When she’s not training for or competing in triathlons, she works with
at-risk youths to use sports to develop goals and accomplish dreams.
Congrats and good luck to the Costco members featured on page 96 who will be
competing in the Olympic Games in London this summer. And, last but not least,
congrats to grads and Happy Father’s Day to dads! C
Ginnie Roeglin is Senior Vice
President, E-Commerce and
Publishing, and Publisher of
The Costco Connection.
from the editor’s desk
David W. Fuller
YOU HAVE in your hands the 25th-anniversary issue of
The Costco Connection. Our many, many eagle-eyed
readers will be quick to note that the cover says this is
Volume 27 (indicating we are in our 28th year, not our
25th). Let me explain.
When Costco and Price Club merged in 1993, we
adopted the volume number of the two-year-older Price
Club Journal, with which The Connection was merging.
This is a not uncommon, albeit sometimes confusing,
practice among magazines.
So we are celebrating the beginning of the second
quarter century of The Costco Connection, our first issue having been June 1987. It was a
32-page tabloid-newspaper-style publication printed in black and red with a distribution
of 500,000 copies. Today, our full-color, glossy magazine has a distribution of 8. 6 million,
making it the largest-circulation monthly magazine in the country, as near as we can tell.
Benchmarks of this sort lead to reflection, of course. And, as you have read in this
column, we have been doing a lot of that recently in the aftermath of co-founder Jim
Sinegal stepping down as CEO. Reflection of this sort is rare in business, which has the
imperative of always moving forward. But as I have become involved in recent projects
looking in the other direction, I have reinforced my belief in the importance of understanding the reasoning and thought processes that have brought us to where we are.
This is especially important in a company such as Costco, which ardently strives
to “keep things simple.” As a nearly $100 billion enterprise, we know we don’t always
succeed in that effort. Clearly, things were simpler in the days of yore. But the lessons
of yore remain. I am confident our reflections on them will help strengthen us as we
move forward. C
David W. Fuller is Assistant
Vice President, Publishing, and
Editor of The Costco Connection.
JUNE 2012 The Costco Connection 7
