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from the publisher’s desk
WITH THE OLYMPICS soon to begin in London, it
seems appropriate to focus on good health and fitness
this month. Who better than Bob Harper, America’s
most famous personal trainer, from NBC’s The Biggest
Loser, to help everyone get started on the path toward
a healthier life? Harper offers simple rules and recipes
in his new book, The Skinny Rules, which is available in
Costco warehouses. You can read about his rules and
more in our cover story, starting on page 26.
You will find many other helpful tips in the For
Your Health section, which begins on page 31, starting
with ways to boost your brainpower and improve your
memory, and some helpful information about probiotics (page 41).
Now that summer is here, it is easier to get outside and get some exercise.
However, one of the best forms of exercise might be right inside your own office
building. Stair climbing, or tower running (page 37), has become a popular sport and
is one of the best calorie-burning exercises around.
Most health professionals say good health begins with what you eat. First lady
Michelle Obama helped sow the seeds of healthy eating when she expanded the
White House kitchen garden in 2009. She wanted children to learn where their food
comes from and how to improve their health through a community vegetable garden.
Community garden projects have sprung up in many cities, as she explains in her
new book, American Grown, and in our interview with her on page 71. We’ve also
included some healthful recipes for grilling your garden fruits and veggies on page 64.
If you are still in need of inspiration to get started, the story about 67-year-old
Iron (wo)man champion and Costco member Cherie Gruenfeld on page 59 might
do the trick. When she’s not training for or competing in triathlons, she works with
at-risk youths to use sports to develop goals and accomplish dreams.
Congrats and good luck to the Costco members featured on page 96 who will be
competing in the Olympic Games in London this summer. And, last but not least,
congrats to grads and Happy Father’s Day to dads! C
Ginnie Roeglin is Senior Vice
President, E-Commerce and
Publishing, and Publisher of
The Costco Connection.
from the editor’s desk
David W. Fuller
YOU HAVE in your hands the 25th-anniversary issue of
The Costco Connection. Our many, many eagle-eyed
readers will be quick to note that the cover says this is
Volume 27 (indicating we are in our 28th year, not our
25th). Let me explain.
When Costco and Price Club merged in 1993, we
adopted the volume number of the two-year-older Price
Club Journal, with which The Connection was merging.
This is a not uncommon, albeit sometimes confusing,
practice among magazines.
So we are celebrating the beginning of the second
quarter century of The Costco Connection, our first issue having been June 1987. It was a
32-page tabloid-newspaper-style publication printed in black and red with a distribution
of 500,000 copies. Today, our full-color, glossy magazine has a distribution of 8. 6 million,
making it the largest-circulation monthly magazine in the country, as near as we can tell.
Benchmarks of this sort lead to reflection, of course. And, as you have read in this
column, we have been doing a lot of that recently in the aftermath of co-founder Jim
Sinegal stepping down as CEO. Reflection of this sort is rare in business, which has the
imperative of always moving forward. But as I have become involved in recent projects
looking in the other direction, I have reinforced my belief in the importance of understanding the reasoning and thought processes that have brought us to where we are.
This is especially important in a company such as Costco, which ardently strives
to “keep things simple.” As a nearly $100 billion enterprise, we know we don’t always
succeed in that effort. Clearly, things were simpler in the days of yore. But the lessons
of yore remain. I am confident our reflections on them will help strengthen us as we
move forward. C
David W. Fuller is Assistant
Vice President, Publishing, and
Editor of The Costco Connection.
JUNE 2012 The Costco Connection 7