®
PUBLISHER Ginnie Roeglin
EDITOR David W. Fuller 425-313-8510 dfuller@costco.com
EDITORIAL DIRECTOR Anita Thompson 425-313-6442
athompson@costco.com
MANAGING EDITOR MANAGING EDITOR
MAGAZINES INTERNATIONAL
T. Foster Jones 425-313-6748 Tim Talevich 425-313-6759
Tod.Jones@costco.com
ttalevich@costco.com
ASSOCIATE EDITORS
Lorelle Gilpin, Ottawa 613-221-2009 Lorelle.Gilpin@costco.com
Sue Knowles, London 011-44-1923-213113 sknowles@costco.co.uk
Sungwon Pae, Seoul 82-2-2630-2700 swpae@costcokr.com
SENIOR EDITOR
Stephanie E. Ponder, Seattle sponder@costco.com
ONLINE EDITOR
David Wight David. Wight@costco.com
REPORTERS
Will Fifield wfifield@costco.com
Steve Fisher Steve.Fisher@costco.com
COPY EDITOR Miriam Bulmer
CONTRIBUTORS
Annette Alvarez-Peters, Julie Cavanaugh, David Chalk,
Paul and Sarah Edwards, Mike Feinberg, Hope Katz Gibbs,
Susan Hirshorn, David Horowitz, Shira Isenberg, Robin Jones,
Star Lawrence, Harvey Meyer, Nancy Mills, Penny Musco,
Georgia Orcutt, Suze Orman, Andy Penfold, Angela Pirisi,
J. Rentilly, Matthew Robb, Irene Middleman Thomas,
Pat Volchok, Diane Stapp Williams
ART DIRECTOR
Doris Winters dwinters@costco.com
ASSOCIATE ART DIRECTOR
Lory Williams lwilliams@costco.com
GRAPHIC DESIGNERS
Ken Broman, Bill Carlson, Susan Detlor, Steven Lait,
Chris Rusnak, David Schneider, Brenda Shecter
PRODUCTION MANAGER
Pam Sather, Seattle psather@costco.com
ASSISTANT PRODUCTION MANAGER
Antolin Matsuda amatsuda@costco.com
COLOR TECHNICIAN MaryAnne Robbers mrobbers@costco.com
ADVERTISING MANAGER
Jane Klein Shucklin 425-313-8277 jshucklin@costco.com
ASSISTANT ADVERTISING MANAGER
Kathi Tipper-Holgersen 425-313-6581 ktipper@costco.com
ADVERTISING COORDINATOR
Melanie Woods 425-313-2558 mwoods@costco.com
SENIOR ADVERTISING PROJECT COORDINATOR
Steve Trump strump@costco.com
ADVERTISING / PROMOTION COPYWRITER
Bill Urlevich
NATIONAL ADVERTISING REPRESENTATIVES
West: John McCarthy 805-870-4437
johnmccarthy1@sbcglobal.net
Texas: Nuala Berrells 214-660-9713
nuala@sbcglobal.net
Northeast: Frank Colonno 201-962-2759
fcmediapartners@optonline.net
Midwest: Stu Opfer 630-832-3600
stu@opfermedia.com
Southeast: Carl Mischka 252-626-8199
CarlMischka@aol.com
BUSINESS MANAGER
Janet Burgess
CIRCULATION MANAGER
Rossie Cruz 425-313-6715 rcruz@costco.com
CIRCULATION / EDITORIAL ASSISTAN T
Dorothy Strakele 425-313-6899 connection@costco.com
ADMINISTRATIVE ASSISTANT
D. Ted Harris 425-313-2937 dtharris@costco.com
COSTCO WHOLESALE
P. O. Box 34088, Seattle, WA 98124-1088
999 Lake Drive, Issaquah, Washington 98027
Fax: 425-313-6718
Email:
connection@costco.com
For information on warehouse hours and more:
1-800-774-2678 or visit Costco.com
The Costco Connection is published by Costco Wholesale. All
editorial material, including editorial comments, opinion and statements of fact appearing in this publication, represents the views of
the respective authors and does not necessarily carry the endorsement of Costco Wholesale or its officers. Information in The Costco
Connection is gathered from sources considered to be reliable, but
the accuracy of all information cannot be guaranteed. The publication
of any advertisements is not to be construed as an endorsement of
the product or service offered unless it is specifically stated in the
ad that there is such approval or endorsement. Products advertised
may not be available at all locations at the time of publication.
Publishing offices are located at 999 Lake Drive, Issaquah, WA
98027. Copyright © 2012 Costco Wholesale.
; FRONTend
from the publisher’s desk
Ginnie Roeglin
AUGUST MARKS THE end of summer and a return to
school and business for many Costco members and their
families. To help you refocus on school or business, we
have filled this issue with many helpful articles and items.
Our cover story features Sir Ken Robinson and his
call for a revolution in education. Most Americans
acknowledge a need for change in our education system
as dropout rates rise and our country continues to decline
in education rankings. Costco member Robinson, an
author and educator, offers his view of the transformation
needed to meet 21st-century challenges on page 32.
We offer a variety of stories on other educational
issues in this edition. Read about the innovative DonorsChoose.org philanthropic
website, which funds teachers’ projects, on page 37. Congratulations to Costco member
Rebecca Mieliwocki of Burbank, California, on receiving the National Teacher of the
Year award (page 41). And on page 48, ChopChop magazine founder and Costco member Sally Sampson provides tips on teaching kids how to cook healthy meals at home.
Just as students focus on going back to school, many small businesses focus on
getting back to business this month. We offer several business articles, including info on
how to start and keep a business up and running and tips for creating websites and
engaging in social media on page 11, tips for leasing space on page 12, eight essential
steps for selling your business on page 22 and low-cost online tools to help your business succeed on page 25.
We can also help large and small businesses save money on business supplies. Our
online business supply program provides next-day delivery nationwide to your office or
home at 15 to 20 percent savings over other stores. Visit Costco.com or our new Apple
or Android mobile apps (see page 9) and click on “Business Delivery” for additional
information. Wishing you success in school or business from all of us at Costco! C
Ginnie Roeglin is Senior Vice
President, E-Commerce and
Publishing, and Publisher of
The Costco Connection.
from the editor’s desk
David W. Fuller
ONE OF THE first ongoing topics I covered as a newspaper cub reporter in the 1970s was public education.
Working for a community daily meant that part of my
beat included covering school board meetings in several school districts. Although much of what was discussed in these meetings had to do with matters of the
moment, most districts seemed involved in never-ending disagreements about whether and how the overall
educational approaches in the district—and beyond—
might be reformed.
Sometimes new curricula would be added, or a
drastically different approach such as team teaching would be tried, but because they
were public school systems, changes almost always were incremental or in the form of
cautious pilot programs that seldom made it to full implementation.
Flash forward 40 years and Sir Ken Robinson offers some convincing arguments
that the debate about education reform is far from being settled. Of course, this is not
a simple two-sided debate. Suggested reforms come in all shades and often are accompanied by political and other ideological attitudes. One reformer’s form of needed
change (say, back to basics) might be the opposite of another reformer’s emphasis on
broadening the curriculum.
This month’ s article about Robinson’s ideas is not intended to support or find
fault with his thinking. But the piece does remind us that the education of our
children is a complicated and daunting challenge that demands the utmost in carefully
considered judgment and reassessment, especially as the world around us changes so
rapidly. C
David W. Fuller is Assistant
Vice President, Publishing, and
Editor of The Costco Connection.
AUGUST 2012 The Costco Connection 5
