PUBLISHER Ginnie Roeglin firstname.lastname@example.org
EDITOR David W. Fuller 425-313-8510 email@example.com
EDITORIAL DIRECTOR Anita Thompson 425-313-6442
MANAGING EDITOR MANAGING EDITOR
T. Foster Jones 425-313-6748 Tim Talevich 425-313-6759
Lorelle Gilpin, Ottawa 613-221-2009 Lorelle.Gilpin@costco.com
Sue Knowles, London 011-44-1923-213113 firstname.lastname@example.org
Sungwon Pae, Seoul 82-2-2630-2700 email@example.com
Stephanie E. Ponder, Seattle firstname.lastname@example.org
David Wight David. Wight@costco.com
Will Fifield email@example.com
Steve Fisher Steve.Fisher@costco.com
COPY EDITOR Miriam Bulmer
Rhonda Abrams, Annette Alvarez-Peters, Craigh Barboza,
Rita Colorito, Michael Evans, Maria Bellos Fisher, Rosalind Gray,
Susan Hirshorn, David Horowitz, Malia Jacobson, Scott Jones,
Steven L. Kent, Star Lawrence, John McManus, Kate Parham,
Karen Haywood Queen, J. Rentilly, Tracy Schneider,
Fran Schumer, Scott Steinberg, Irene Middleman Thomas
Doris Winters firstname.lastname@example.org
ASSOCIA TE ART DIRECTOR
Lory Williams email@example.com
Ken Broman, Bill Carlson, Susan Detlor, Steven Lait,
Chris Rusnak, David Schneider, Brenda Shecter
Pam Sather, Seattle firstname.lastname@example.org
ASSISTANT PRODUCTION MANAGER
Antolin Matsuda email@example.com
COLOR SPECIALIST MaryAnne Robbers firstname.lastname@example.org
Jane Klein Shucklin 425-313-8277 email@example.com
ASSISTANT ADVERTISING MANAGER
Kathi Tipper-Holgersen 425-313-6581 firstname.lastname@example.org
Melanie Woods 425-313-2558 email@example.com
SENIOR ADVERTISING PROJECT COORDINATOR
Steve Trump firstname.lastname@example.org
ADVERTISING / PROMOTION COPYWRITER
NATIONAL ADVERTISING REPRESENTATIVES
West: John McCarthy 805-870-4437 email@example.com
Texas: Nuala Berrells 214-660-9713 firstname.lastname@example.org
Northeast: Frank Colonno 201-962-2759
Midwest: Stu Opfer 630-832-3600 email@example.com
Southeast: Carl Mischka 252-626-8199 CarlMischka@aol.com
Rossie Cruz 425-313-6715 firstname.lastname@example.org
CIRCULATION / EDITORIAL ASSISTAN T
Dorothy Strakele 425-313-6899 email@example.com
D. Ted Harris 425-313-2937 firstname.lastname@example.org
P. O. Box 34088, Seattle, WA 98124-1088
999 Lake Drive, Issaquah, Washington 98027
For information on warehouse hours and more:
1-800-774-2678 or visit Costco.com
The Costco Connection is published by Costco Wholesale. All
editorial material, including editorial comments, opinion and statements of fact appearing in this publication, represents the views of
the respective authors and does not necessarily carry the endorsement of Costco Wholesale or its officers. Information in The Costco
Connection is gathered from sources considered to be reliable, but
the accuracy of all information cannot be guaranteed. The publication
of any advertisements is not to be construed as an endorsement of
the product or service offered unless it is specifically stated in the
ad that there is such approval or endorsement. Products advertised
may not be available at all locations at the time of publication.
Publishing offices are located at 999 Lake Drive, Issaquah, WA
98027. Copyright © 2012 Costco Wholesale.
from the publisher’s desk
THE HOLIDAY SEASON gets into full swing this month
with Thanksgiving. In addition to preparing for family
festivities, we here at Costco are gearing up for the biggest
shopping days of the year, Black Friday and Cyber Monday.
As in past years, Costco warehouses will be offering outstanding values on select items over Thanksgiving weekend.
You can continue the treasure hunt for hot buys and
special offers at our online warehouse, Costco.com. Costco
has been selling online since 1998 and offers thousands of
additional items that are often not in the warehouses. We
invite you to check out our newly redesigned website. We’ve
streamlined the look, simplified the navigation, improved
the search function, added larger images and more.
To help our members shop when, where and how they want, we have launched mobile
apps for Android and Apple devices, available in the Google Play and i Tunes app stores.
We have also launched a digital edition of this magazine, available on the newsstand on
your digital device. The digital Costco Connection includes additional content and video, as
well as links to product pages on Costco.com. Watch for a tablet icon on the the pages of
this magazine when additional digital editorial content is available and a play-button icon
for digital ad content. You can learn more about our new website and our apps in our cover
story beginning on page 36.
We honor our veterans on November 11 and thank them and their families for their
sacrifices and service to our country. On page 112, you can read about Costco members
who are dedicating their time and money to express their gratitude and serve our vets.
And, be sure to visit warehouses on November 23, as we will be handing out limited
copies of Costco’s 11th annual cookbook, this one titled, Simply Delicious The Costco Way.
All of us at Costco wish you and your families a very happy Thanksgiving. C
Ginnie Roeglin is Senior Vice
President, E-Commerce and
Publishing, and Publisher of
The Costco Connection.
from the editor’s desk
David W. Fuller
IF AN EDITOR is fortunate, at some point in his career
he will have the opportunity to publish an article he
believes is of the utmost importance to all of his readers.
For me, John McManus’ article “Won’t get fooled again,”
on page 31, is just such a piece.
McManus addresses what could easily be considered
one of the crucial issues of our age: how to distinguish
truth from untruth in today’s media. As a former
newspaper reporter, professor of journalism and founder
of a media watchdog organization, he can draw on deep
personal experience to deal with this topic.
What I like about his article is that it is not just descriptive—it offers practical guidelines for sifting the wheat from the chaff in the news and Internet accounts we encounter.
His five-point method for filtering the truth from a polluted information ocean can help
us all as we try to make sense out of what seem to be competing sets of facts.
Why is this so important? Because if those engaged in the civil discourse of a
democracy—and that should be all of us—cannot stipulate at some point to what is true
and what is not true, constructive work will come to a halt. The democracy itself will be
threatened by gridlock, a term we hear often these days.
If we use the court system as an example of and analogy for the larger body politic
(our democracy), gridlock is equivalent to a hung jury in which consensus could not be
reached. Without consensus there can be no resolution.
Using McManus’ filtering system, we can become better at assessing the testimony
and evidence placed before us every day by the media and the would-be media of
the blogosphere. We can become better jurors when it comes to weighing the issues
before us. We will never all agree on all issues, but all issues are not always pertinent
to making the rulings we must make as particular cases come before us in the court
of public opinion. C
David W. Fuller is Assistant
Vice President, Publishing, and
Editor of The Costco Connection.
NOVEMBER 2012 The Costco Connection 9 NOVEMBER 2012 The Costco Connection 9
10/24/12 12:15 PM