By Debra Kavalos-Delaney
THE HOLIDAYS ARE a perfect time to show
clients how much you value them.
When you entertain a client, you want to
create a positive, lasting impression. Where you
entertain, how you entertain and how you handle yourself are a direct reflection of you and
your business. Paying attention to the details
and planning ahead will ensure that your client
considers the evening a memorable experience.
One of the first things to decide is where
to entertain your client—at a restaurant or in
When selecting a restaurant, ask friends
for recommendations. Opt for restaurants that
are conveniently located for your client, that
are conducive to conversation and that have
good food and service. Know the time constraints of your client.
Before the event, confirm location, direc-
tions and phone numbers (for your cellphone
and the restaurant) with your client. Partner
with the maître d’ to select a table location and
make sure your guest has the best seat, one that
either looks into the restaurant or takes advan-
tage of a special view.
Entertaining at home is an excellent way
to meet your client’s spouse or significant other
and create a more personal setting.
Be sure to ask about food preferences and
allergies. Let guests know the attire for the
evening. Share names of
partners in advance if
they haven’t met before.
Send directions to your
home and your phone
number to guests.
Consider the tone
you would like to set for
the evening. This will
help you decide on food, music, wine and the
table setting. This is not the time to experiment
with new recipes or caterers.
Nor do you have to select a “fancy food”
menu. Many clients spend a lot of time eating in
restaurants, and so down-home cooking is welcome. I once invited a CEO to my home and
served him beef stew and mashed potatoes. His
delightful response: “Oh good. Real food!”
Pay attention to the proper setting of your
table, always serve your guests first and remember that it is your role to ensure that conversation flows and everyone feels part of the group.
Follow the above tips to build stronger
relationships. Your bottom line in 2013 should
show improved business results. C
Debra Kavalos-Delaney hosts Memorable
Entertaining.com, an online resource for
entertaining with style.
Grab a bag and
clean up this holiday.
Clean tile and grout to scrub
soap scum out.
Sprinkle it on carpets and
vacuum odors away.
Boost the cleaning power
of your regular detergent.
One bag. Countless uses.
WAREHOUSE ONLY | AVAILABLE NOW
DECEMBER 2012 ;e Costco Connection 11