as a prize
st for small
TERNET IS often used the same
Yellow Pages used to be: to find a
rpenter, doctor or other local busi-a particular geographical vicinity. In
percent of online search queries are
cording to SearchEngineLand.com.
according to StatisticBrain.com, out
than 14 million small businesses
d in May 2012, 75.2 percent did not
ebsite. For the small-business owner,
ing a website is a great way to stay
don’t have to be the stereotypical geek
a website. Costco has partnered with
dy, host of more than 5 million web-make it easy for any small business to
Daddy offers up to 80 percent off
member bundles and 20 percent off
o Daddy services. The bundles allow
uild your own site with the use of
gned templates or any other website-software, or a Go Daddy team of
esigners can build a site for you.
e are some things to consider when
oking to start a website.
Domain name. How do Web browsers
find you? Through your website address, aka
domain name. It should be short, to the point
and recognizable. Go Daddy is the No. 1
domain name registrar in the world.
Website hosting. The number of pages
and the number and size of graphics and
photos increase hosting-space requirements.
Go Daddy customer service representatives
can help you determine your needs.
E-commerce. If you want to sell products
and services online, you need certain tools to
help you set up an online store and accept
credit cards and other payments securely.
Visibility. In order for search engines to
find you, your site has to be filled with keywords appropriate to your business.
Sociability. Make sure you have links to
social networking sites: Facebook, LinkedIn,
Twitter, etc. And vice versa. Consider writing
a regular blog to establish your expertise. (See
the November Connection’s Fresh Views page
for more information.)
Why Go Daddy?
Web hosts are not exactly an endangered
species; a quick Google search returned
“About 128,000,000” results. But Go Daddy
stands above the majority. Ed Murphy,
Costco Services manager, says, “Knowing
how important websites are to small businesses, a large part of our member base,
Costco wanted to offer a quality service at
the lowest possible price. That is why we
chose Go Daddy.”
To find out more about getting your website started, visit Costco.com and search
“godaddy4,” or call 1-877-818-3680. C
BEFORE THEY were a Costco service provider, Go Daddy embraced
Costco as a way to encourage its
employees to reach peak performance goals. Since 2005, Go Daddy
employees have been offered the
chance to win an annual shopping spree at Costco. Winners are
selected based on sales performance
and customer service metrics.
“We’ve seen employees raid
the aisles at Costco for TVs, game
stations, bedroom sets and home
theater systems,” says Corey
Blanchette, Go Daddy’s customer
care center awards and incentives
manager. “Some employees have
split their reward and used 50 percent to purchase items for charity.”
Go Daddy employee and Costco
member Andrew Neigel spent his
prize, along with some of his own
money, on 270 pounds of green
beans, 243 pounds of baked beans,
234 pounds of refried beans, 500
pounds of rice, 270 pounds of
peaches, 288 pounds of spaghetti,
225 pounds of pasta sauce, 248
pounds of pineapple chunks and
60 pounds of peanut butter, then
donated it all to a food bank.
The contest may reward Go
Daddy’s employees, but customers
are the real winners, receiving the
best care possible. C