CONSUMER MAGAZINE CIRCULATION STATEMENT
FOR THE 6 MONTH PERIOD ENDED DECEMBER 2012
No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide
believes this is a judgment, which must be made by the user of the report.
Visit www.bpaww.com for the latest audit
reports, membership information and
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100 Beard Sawmill Road, Sixth Floor
Shelton, CT USA 06484-6150
Phone: +1 203.447.2800
Fax: +1 203.447.2900
www.bpaww.com
Costco Wholesale Corporation
999 Lake Dr.
Issaquah, WA 98027
Tel. No.: (425) 313-8510
FAX No.: (425) 313-6718
www.costco.com
About BPA Worldwide
A not-for-profit organization since 1931
and headquartered in Shelton, CT, USA,
BPA has the largest membership of any
Official Publication of:
Costco Wholesale
Established: 1987
media-auditing organization in the world,
spanning more than 30 countries. The
organization conducts 2,600+ audits for
media brands in print, online/digital and
live events. Additionally, under the iCompli
brand, BPA documents compliance to
defined standards including data
MARKET SERVED
protection, provides assurance of
sustainability reporting, and verifies
THE COSTCO CONNECTION serves people who are Primary Business Members, Primary Executive
Business Members and Primary Executive Gold Star Members of Costco Wholesale.
technology, service and privacy claims. BPA
is supported by 2,700 advertiser and
agency members.
AVERAGE TOTAL QUALIFIED BASED ON 6 ISSUES IN THE PERIOD
Total Qualified_______________________________________
8,653,374
Average Rate Base ________________________________
8,200,000
Variance +/- ___________________________________
453,374
Percent +/- ____________________________________
5.5
Qualified Paid ____________________________________
-
Subscriptions __________________________________
-
Sponsored ____________________________________
-
Single-Copy Sales_______________________________
-
Qualified Non-Paid ________________________________
8,653,374
**NC = None Claimed
PRICE AND FREQUENCY
**NC
Average Annual Subscription Order Price for the Period Reported
(Excluding Sponsored Subscriptions)
12
Issues Per Year
**NC
All Single-Copy Sales Prices for the Period
Average Qualified Circulation Trend
8,000,000
9,000,000
0
1,000,000
2,000,000
Janu ary-
July-
Janua ry-
Jul y-
J anuary -
Jul y-
J une 20 10
De cemb er
J une 20 11
December
Ju ne 201 2
Dec ember
Qualified Paid Subs
Si ngle -C opy Sal es
Qualified Non Paid
Sponsored
The Costco Connection / December 2012
R at e Base