5. GEOGRAPHIC DATA for the November 2012 issue
Total analyzed non-paid circulation of this issue was 0.1% greater than the total average analyzed non-paid circulation.
STATE
TOTAL
ANALYZED
NON-PAID
STATE
TOTAL
ANALYZED
NON-PAID
Alabama
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
44,068
122,300
305,373
1,279
2,657,522
8,111
266,566
143,002
212,589
88,868
13,716
16,378
373,910
146,535
105,801
323,155
58,512
33,228
42,220
20,674
1,050
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
896
63,837
1,088
67,223
399,823
189,761
19,625
275,872
621,734
6,140
62,557
5,846
TOTAL 48 CONTERMINOUS STATES
8,448,969
623
165,890
91,321
229,067
136,321
Alaska
Hawaii
59,103
153,965
TOTAL ALASKA & HAWAII
U.S. Unclassified
213,068
2,549
88,448
8,662,037
79,726
TOTAL UNITED STATES
Poss. & Other Areas
126
20,765
U.S. & POSS., etc.
8,662,163
133,016
5,855
273,956
49,870
351,416
119,266
Canada
International
Other Unclassified
Military or Civilian Personnel Overseas
844
GRAND TOTAL
8,663,007
1,621
ANALYSIS BY ABCD COUNTY SIZE for the November 2012 issue
November 2008 issue used in establishing percentages.
County
Size
A
B
C
D
of
Households
40
30
15
15
Analyzed
Non-Paid
4,807,463
2,255,875
709,713
675,918
of Total
Circulation
56.9
26.7
8.4
8.0
Index
(% of Circulation/
of Households)
142
89
56
53
County Size Group Definitions by the A.C. Nielsen Company- Data for the conterminous 48 states.
6. EXPLANATORY
(a) Average non-analyzed non-paid circulation for the 6 month period:
copies per issue.
11,677
(b) List Source, averaging 8,434,041 copies per issue, represents names from lists of selected
Costco Executive, Business, and Goldstar primary members, Costco Shareholders, and selected
others with some connection to Costco.
(c) Non-Paid Bulk, averaging 219,333 copies per issue, represents copies available for pickup at
designated locations.
7. VARIANCE
Latest released Audit Report for 12 months ended December 31, 2011; Variation from Publisher’s Statement
Rate Base
Audit Period
(Analyzed
Ended
Non-Paid)
Audit Report
(Analyzed
Non-Paid)
Publisher’s
Statements
(Analyzed
Non-Paid)
Difference
(Analyzed
Non-Paid)
Percentage
of Difference
(Analyzed
Non-Paid)
12-31-11 (a) 8,540,137 8,540,137
12-31-10 (b) 8,280,410 8,280,410
#12-31-09 7,800,000 8,164,844 8,164,844
##12-31-08 7,800,000 8,137,637 8,137,637
08-31-08 6,500,000 7,333,081
(a) Effective 06/01/11 changed from 8,205,500 to 8,414,500 (b) Effective 07/01/10 changed from 7,800,000 to 8,000,000
#Average for 12 months ended December 31, 2009. ##Average for 4 months ended December 31, 2008.
*Initial Audit for 3 months ended August 31, 2008 - Publisher’s Statement not required for this period.
We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance for
Audited Media’s Bylaws and Rules.
Parent Company: Costco Wholesale
THE COSTCO CONNECTION, published by Costco Wholesale • 999 Lake Drive • Issaquah, WA 98027
ROSSIE CRUZ
Circulation Manager
DAVID W. FULLER
Editor
Date Signed: January 31, 2013
P: 425.313.8510 • F: 425.313.6718 • URL: www.costcoconnection.com
Established: 1987
AAM Member since: 2008
Page 2 of 2 • 04-0223-1
Alliance for Audited Media