Stephanie E. Ponder 425-427-7134
DEPUTY EDITOR, INTERNATIONAL
Tim Talevich 425-313-6759 email@example.com
DEPUTY EDITOR, U.S.
T. Foster Jones 425-313-6748
Lorelle Gilpin, Ottawa 613-221-2009 Lorelle.Gilpin@costco.com
Sue Knowles, London 011-44-1923-213113 firstname.lastname@example.org
Sungwon Pae, Seoul 82-2-2630-2700 email@example.com
David Wight David. Wight@costco.com
Will Fifield firstname.lastname@example.org
Steve Fisher Steve.Fisher@costco.com
COPY EDITOR Miriam Bulmer
Rhonda Abrams, Craigh Barboza, Sarah Torromino-Bastié,
John Gallucci Jr., Hope Katz Gibbs, Susan Hirshorn, Amanda Horowitz,
David Horowitz, Malia Jacobson, Jonathan Kellerman, Laura Langston,
Georgia Orcutt, Suze Orman, Kate Parham, Stephen Powell,
Debra Prinzing, Bryan Reesman, Ronald E. Riggio, Don Sadler,
Tracy Schneider, Fran Schumer, Eva Shaw, Diane Stapp Williams
Doris Winters email@example.com
ASSOCIA TE ART DIRECTOR
Lory Williams firstname.lastname@example.org
Ken Broman, Bill Carlson, Susan Detlor, Steven Lait,
Chris Rusnak, David Schneider, Brenda Shecter
Pam Sather, Seattle email@example.com
ASSISTANT PRODUCTION MANAGER
Antolin Matsuda firstname.lastname@example.org
COLOR SPECIALIST MaryAnne Robbers email@example.com
Jane Klein Shucklin 425-313-8277 firstname.lastname@example.org
ASSISTAN T ADVERTISING MANAGER
Kathi Tipper-Holgersen 425-313-6581 email@example.com
Melanie Woods 425-313-2558 firstname.lastname@example.org
Jordan Maughan 425-313-6969 email@example.com
ADVERTISING / PROMOTION COPYWRITER
NATIONAL ADVERTISING REPRESENTATIVES
West: John McCarthy 805-870-4437
Texas: Nuala Berrells 214-660-9713
Northeast: Frank Colonno 201-962-2759
Midwest: Cheryl Solomon 847-749-4875
Rossie Cruz 425-313-6715 firstname.lastname@example.org
CIRCULATION / EDITORIAL ASSISTAN T
Dorothy Strakele 425-313-6899 email@example.com
D. Ted Harris 425-313-2937 firstname.lastname@example.org
P. O. Box 34088, Seattle, WA 98124-1088
999 Lake Drive, Issaquah, Washington 98027
For information on warehouse hours and more:
1-800-774-2678 or visit Costco.com
The Costco Connection is published by Costco Wholesale. All
editorial material, including editorial comments, opinion and statements of fact appearing in this publication, represents the views of
the respective authors and does not necessarily carry the endorsement of Costco Wholesale or its officers. Information in The Costco
Connection is gathered from sources considered to be reliable, but
the accuracy of all information cannot be guaranteed. The publication
of any advertisements is not to be construed as an endorsement of
the product or service offered unless it is specifically stated in the
ad that there is such approval or endorsement. Products advertised
may not be available at all locations at the time of publication.
Publishing offices are located at 999 Lake Drive, Issaquah, WA
98027. Copyright © 2013 Costco Wholesale.
from the publisher’s desk
ACCORDING TO BEHAVIORAL research, the best
mood-enhancing therapy might be found in one’s own
yard. The study found that the presence of flowers triggers
happiness and feelings of life satisfaction. Our Home and
Garden special section in this issue can help you start
enhancing your own mood and preparing your outdoor
space for the spring and summer months to come.
First up, our story on page 41 offers tips on how to
bring outdoor beauty inside in gorgeous bouquets. Before
you can reap the rewards, though, you first must do a
spring cleanup and prepare a good foundation for your
garden to grow. You’ll find tips to help get your garden
and yard into shape on pages 43 and 51. You might also pick up some ideas and inspiration from the very talented Costco members who won our 2012 Container Contest,
beginning on page 46. Costco warehouses offer many of the outdoor plants and flowers
that attract birds, bees and butterflies, highlighted on page 53.
March is also a good time to start preparing for outdoor cooking and entertaining.
Costco warehouses have a great selection of beautiful patio furniture, patio heaters,
umbrellas, sheds, pots and grills. Our website carries an expanded selection of outdoor
furniture, patio items and barbecues, with delivery directly to your home. Some of the
items on Costco.com are featured beginning after page 74.
According to the Costco members in our cover story, there are many opportunities
for creative crafters who might want to develop their passion into a business. Costco and
Costco.com often carry craft-related items, and Costco’s small-business services can help
take care of the business side of a creative endeavor.
In other areas of sustainability, this month’s Buying Smart, on page 86, explains the
complexities of sustainable processes involved with aquaculture and the considerable
progress that has been made. But, as Costco vice president and general merchandise
manager Tracy Mauldin-Avery explains, we all have a long way to go.
If you have the Costco American Express Card, did you remember to watch for your
annual rebate check (see page 81), which was included in your February statement?
Perhaps you can use your check to spruce up your yard.
Happy Easter and Passover from all of us at Costco! C
Ginnie Roeglin is Senior Vice
President, E-Commerce and
Publishing, and Publisher of
The Costco Connection.
from the editor’s desk
MARCH 2013 The Costco Connection 7
CHANGE IS in the air.
No, I’m not about to wax poetic about spring.
And, yes, change is pretty much a constant in our lives.
But even change has its seasons, and right now I am seeing
a lot of transitions in both business and personal arenas.
Some people worry about change; some people embrace it.
There really is nothing inherently positive or negative
about “a disturbance in ‘The Force,’ ” as Obi-Wan Kenobi
would call it.
In a business context, disruption is best seen as an
opportunity: a time to reassess basics, to develop a new mix
of goals, resources and talents. Certainly the transition to the new is likely to not be as com-
fortable as the old. However, if the vision is clear, the plan solid and the execution adroit, the
new will bring not just comfort but advancement, for the embracers and the worriers.
The process is as necessary in business as it is in life, which brings me to the personal arena. Next month, my daughter is due to give birth to the person who will turn
me into a grandfather. To see the changes in my daughter and her husband, the trepidations and expectations with which they are facing this huge transition to parenthood, is
to witness change in one of its grandest, yet most daunting, forms.
However, the challenges and joys of this pregnancy will not be the new normal in
their lives. The new normal will come once their child arrives.
As with a business that has gone through a transition, it may be that everything will
have changed but, fate willing, with new life, things will have advanced. C
David W. Fuller is Assistant
Vice President, Publishing, and
Editor of The Costco Connection.
David W. Fuller