LOOK YOUNGER, FAST
IS IT POSSIBLE TO GET QUICK, NOTICEABLE RESULTS
FROM A REASONABLY PRICED SKIN CREAM?
AFFORDABLE, REFORMULATED OLAY REGENERIST MICRO-SCULPTING CREAM DELIVERS.
Are you satis;ed with your skin care? According to a recent Facebook poll, 23 million U.S.
women have “skin-care graveyards”—places
in their homes where unused creams, lotions
and serums are stashed – because they stop
using products when they don’t provide the
fast results they want.
Armed with this knowledge, Procter &
Gamble Beauty scientists set out to uncover
how they could provide women with improved skin-care technologies that would
deliver fast results. What they learned,
grounded in an exciting new ;eld of study
called “cellular bioenergetics,” is that the
products themselves might not be completely to blame for women’s frustration. As
women start to age, even as early as the 20s
and 30s, the skin’s metabolism slows, as
does the body’s. This tired skin simply
doesn’t have the energy it needs to respond
to treatment without intervention.
ACCORDING TO A RECENT
FACEBOOK POLL, 23 MILLION
U.S. WOMEN HAVE “SKIN-CARE
THEY AREN’T SEEING RESULTS
In fact, a ;rst-of-its kind P&G Beauty skin
study conducted in conjunction with world-renowned experts at the University of
Newcastle showed a signi;cant decline in
bioenergy levels, or the level of energy in
skin cells, between women in their 20s
and 60s. These results signal that skin loses
its ability to respond to the aging process
and that older skin is “fatigued”—
compromising cells’ ability to repair and regenerate, ultimately leading to ;ne lines,
wrinkles, sagging and loss of volume.
Following this breakthrough understanding,
P&G Beauty scientists realized that reenergizing skin requires both boosting bioenergy
production and increasing skin’s antioxidant
protection. To do this, Olay has reformulated
and improved its best-selling Regenerist
Micro-Sculpting Cream to include new ingredients for even better results.
The formula features advanced peptides,
which boost collagen, and technology that
works to hydrate and improve skin’s responsiveness to anti-aging ingredients, ;ght
the look of skin fatigue by accelerating cell
turnover and reduce the appearance of ;ne
lines and wrinkles.
Researchers have pinpointed a potent
blend of new ingredients that help older
skin cells act signi;cantly younger than
they are—and ;gured out how to harness
their potential for faster wrinkle reduction.
Olivem, an olive oil extract, increases natural
antioxidant protection, while dill seed extract
Lys’lastine improves skin’s elasticity to ;ght
the look of skin fatigue.
In a company-sponsored clinical study on
2,500 women, new Olay Regenerist Micro-Sculpting Cream reduced eye lines, boosted
hydration and brightness in 10 minutes,
regenerated surface skin up to two times
faster than a $250 luxury cream after ;ve
days and reversed up to 10 years of wrinkle
appearance in just four weeks.
Next-generation Olay Regenerist Micro-Sculpting Cream is now available at Costco
REDUCES THE APPEARANCE OF LINES,
BOOSTS HYDRATION AND BRIGHTNESS
SKIN IS NOTICEABLY FIRMER AND SKIN
ELASTICITY IS IMPROVED
REDUCES THE LOOK OF UP TO 10 YEARS
1. FACEBOOK, OLAY CONSUMER POLL. POLL FIELDED MARCH 23, 2012