ness models to authentically serve changing
demographics and diverse populations. Start
by shifting your focus and managing diversity
not as a cost center, but to generate new revenue opportunities.
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Create a best-place-to-work environment.
When workplace values are aligned with
the diverse representation of cultures in the
will play in
helping you grow
workforce, loyalty, retention, engagement
and productivity increase. Begin to manage
the workplace as a cultural mosaic versus a
disconnected melting pot of talent.
Promote authentic best practices versus
inauthentic initiatives. Diversity initiatives
have historically been all about the representation of employee statistics. Instead, define
diversity best practices based on shared values
that continuously strengthen the workplace
culture and empower individuality to support
Think profit center, not cost center. When
you view diversity as your new business
growth enabler, opportunities will multiply as
talent productivity increases and market share
grows. When leaders begin to see the real
value of diversity as a growth enabler, it will
shift from being a traditional cost center to a
critical time-sensitive profit center.
Focus on significance, not just success.
Leaders who are successful at sustaining a
diverse culture in the workplace and earning
culturally relevant relationships with diverse
consumers are the ones who focus on the
long-term impact for their business, not just
the short-term success stories that quickly lose
momentum. Define the narrative for the role
diversity will play in helping you grow your
business. Define a measurable matrix and
closely monitor and manage the outcomes.
It takes time and effort, but soon you will
be defining the diversity business case study
for success and significance in your business
and industry. C